I spearheaded the development and digital marketing strategy for Rehmie, One of the largest mobile e-commerce platform specializing in online recharges, bill payments, entertainment, travel bookings, and utility services. The project involved designing, developing, and optimizing a robust digital platform while implementing aggressive marketing campaigns to increase user adoption and transactions.
Project Goals
- Develop a secure, scalable, and user-friendly e-commerce platform.
- Optimize payment processes for seamless transactions.
- Implement strategic digital marketing to drive traffic and user retention.
- Integrate multiple service categories (recharges, tickets, utility bills, etc.) into one seamless experience.
- Enhance mobile-first accessibility for users.
Key Contributions
1. Full-Stack Development
- Custom E-Commerce Platform: Built an intuitive and scalable website on a secure framework.
- Multi-Service Integration: Developed APIs to connect with telecom providers (MTN, Airtel, GLO, 9mobile), airlines, bus operators, hotels, and utility bill services.
- Automated Operator Detection: Enabled instant recognition of a user’s telecom operator and applicable recharge plans.
- Secure Payment Gateway Integration: Ensured fast and secure transactions for mobile recharges, bills, and tickets.
- Wallet System & Cashback: Implemented a Rehmie Wallet to store cashback rewards, improving user engagement.
- Mobile Optimization: Designed the site as a mobile-first platform, ensuring seamless transactions on all devices.
2. E-Commerce Features & Payment Processing
- Mobile Recharge & Bill Payments: Airtel, MTN, 9mobile, GLO, DTH, Internet Bills, Postpaid Mobile Bills.
- Online Ticketing: Flights, Trains, Bus Bookings with real-time price comparison.
- Utility Bills: Pay electricity, gas, and water bills with instant processing.
- Cashback & Promotions: Implemented a discount and referral system to enhance customer loyalty.
3. SEO & Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Optimized service pages for mobile recharge, ticketing, and bill payments.
- Implemented structured data (Schema Markup) for better search visibility.
- Improved website speed for faster indexing and better Google rankings.
- Created blog content & landing pages targeting users’ search intent.
- Performance Marketing (Paid Ads & PPC)
- Ran Google Ads & Facebook Ads to acquire new users.
- A/B tested landing pages for better conversion rates.
- Optimized campaigns for cost-per-acquisition (CPA) and return on ad spend (ROAS).
- Social Media & Influencer Marketing
- Built Rehmie’s brand presence on Twitter, Facebook, and Instagram.
- Partnered with influencers & content creators for promotions.
- Launched a referral program that drove viral growth.
- Email & SMS Marketing
- Set up automated email funnels for user onboarding and retention.
- Used SMS push notifications to alert users of offers and transaction confirmations.
4. Technical SEO & Conversion Rate Optimization (CRO)
- Page Speed Optimization: Reduced load time using lazy loading, image compression, and CDN caching.
- A/B Testing: Experimented with checkout flows, CTA placements, and pricing display for better conversion rates.
- Mobile App Integration: Developed the Rehmie mobile app for better engagement.
5. Data-Driven Growth & Performance Analysis
- Google Analytics & Heatmaps: Monitored user behavior and optimized for high-converting pages.
- Conversion Funnel Optimization: Identified and improved drop-off points in the payment flow.
- Customer Retention Metrics: Implemented loyalty rewards and personalized discounts.
Results & Achievements
✔ Increased Monthly Transactions by 300% within 6 months.
✔ Grew Organic Traffic by 200% through SEO and content marketing.
✔ Reduced Cart Abandonment Rate by 40% using CRO strategies.
✔ Boosted Mobile App Installs by 150% through targeted promotions.
✔ Established Rehmie as Nigeria’s #1 platform for online recharges and bill payments.
Technologies Used: Laravel, React.js, MySQL, Google Analytics, SEMrush, Facebook Ads, Google Ads, Mailchimp.
🔗 Live Link: https://rehmie.com.ng/, https://rehmie.com
Conclusion
My involvement in Rehmie’s development and marketing strategy transformed it into a leading mobile e-commerce platform for recharges, ticketing, and utility payments. By combining technology, SEO, paid marketing, and CRO, I helped scale Rehmie into a high-converting, user-friendly digital platform.
