7 Best Call Tracking Software For Businesses In 2024


Call tracking software is a tool that allows businesses to monitor and analyze phone calls. This often is seen as part of their marketing and customer service efforts. It ensures its users valuable insights into the sources, quality, and outcomes of phone calls, which will eventually help businesses optimize their strategies.

Call tracking is particularly valuable for businesses that rely on phone calls as a primary method of customer communication, such as local businesses, service providers, and industries like healthcare and real estate. It helps them understand the impact of their marketing efforts and make improvements to increase the return on investment (ROI).

What is call tracking?

Call tracking is a marketing and analytics technology that enables businesses to track and analyze phone calls made to their organization as part of their marketing and customer communication efforts. 

How Does Call Tracking Work?

Here is the definite way on how call tracking works:

  1. Dynamic Phone Numbers: Call tracking systems provide businesses with unique phone numbers that can be assigned to different marketing channels, such as online ads, websites, or specific campaigns. These numbers are often referred to as “dynamic” or “tracking” phone numbers.
  2. Call Attribution: When your customer dials one of the unique phone numbers, the call tracking system will automatically record information about the call which includes the caller’s number, call duration, and the source that led them to make the call.
  3. Analytics and Insights: Call tracking software can collect and analyze this data, providing businesses with valuable insights into which marketing channels or campaigns are driving phone calls. It can also help assess the quality of calls and customer interactions.
  4. Optimization: Businesses can make data-driven decisions to optimize their marketing efforts. They can also allocate resources to their most effective marketing channels, fine-tune advertising strategies, and improve customer service based on the call analytics they have gotten.
  5. Recording and Monitoring: Many call tracking systems can offer call recording and monitoring features. This allows different businesses to review call quality, evaluate customer interactions, and train their staff.

Features Of Call Tracking Software 

Here are some key aspects of call tracking software:

  1. Call Attribution: Businesses will be able to determine which marketing channels or campaigns are driving the highest and lowest phone calls.
  2. Dynamic Number Insertion: Call tracking software can assign unique phone numbers to different advertising channels or campaigns, automatically changing the number displayed to the visitor based on the source they came from.
  3. Call Recording: Many call tracking tools offer call recording capabilities, which can be used for quality assurance, training, and compliance.
  4. Keyword Tracking: There are numerous platforms out there that can track which online search keywords or phrases led to a specific phone call. This will provide insights into the effectiveness of SEO and advertising efforts.
  5. Analytics and Reporting: Call tracking software often generates reports and analytics that assist businesses in understanding call volumes, call durations, conversion rates, etc.
  6. Integration: It often integrates with CRM systems, marketing automation tools, and other software. This will make it easier for users to manage and act on call data.
  7. Conversion Tracking: Businesses can now track and measure the success of their marketing campaigns based on the number of conversions that occur over the phone.

Best Call Tracking Software

The “best” call tracking software can vary depending on your specific needs and goals, but here are some popular options that are known for their capabilities and features:

1. CallRail


CallRail is a call tracking software that helps businesses monitor and analyze phone call interactions to gain insights into marketing and customer communication efforts.

This software provides businesses with a different phone number for tracking. These numbers can be assigned to different marketing channels, campaigns, or web pages.

Whenever a customer calls one of the tracked phone numbers, CallRail will have to record the important information, such as the source of the call (e.g., which ad or webpage led to the call), the caller’s phone number, call duration, and call timestamp.

Overall, CallRail assists all types of businesses so that they can be able to understand the ROI of their marketing efforts by providing valuable data on phone call leads. This will enable them to make data-driven decisions to optimize their marketing and customer service strategies.

2. Invoca


Invoca is a call tracking and conversational analytics platform that works by providing businesses with the tools and insights to track and analyze phone calls generated through various marketing channels. 

Invoca uses DNI (dynamic number insertion) to assign unique phone numbers to different marketing channels, campaigns, or even specific web pages. When their customer visits their website or still interacts with your marketing materials, they will be able to see the phone number corresponding to their interaction’s source.

Invoca’s call tracking software can be truly beneficial for businesses that associate with phone calls for customer acquisition and engagement. It also provides valuable data and insights to improve marketing strategies, enhance customer experiences, and ultimately drive better results.

3. DialogTech


DialogTech is a call tracking software that helps businesses understand and optimize their marketing efforts by tracking and analyzing phone calls. 

DialogTech is responsible for recording inbound phone calls. This will allow you to review and analyze conversations between your customers and your business. This is valuable for quality assurance, training, and understanding customer interactions.

This call tracking software empowers businesses to have access to their insights into which marketing efforts are generating phone calls, how those calls are being handled, and how they contribute to the bottom line. This data-driven approach gives all businesses the resource allocation more effectiveness and improves their overall marketing strategy.

4. Ringba


Ringba is a call tracking software that specializes in helping performance marketers, such as affiliate marketers, pay-per-call advertisers, and agencies, effectively track and manage their inbound phone calls.

Ringba offers features like advanced call routing features. This allows you to route calls to the most appropriate destinations, such as call centers or individual agents based on factors like geographic location, caller behavior, or performance metrics.

Ringba focuses on performance marketing and its robust features that make it a valuable tool for those in the pay-per-call and affiliate marketing industries. These types of industries rely heavily on inbound phone calls which drives their business.

5. CallTrackingMetrics


CallTrackingMetrics is a call tracking software that helps businesses track and analyze phone calls to gain valuable insights into their marketing efforts and customer interactions. 

This call tracking software allows you to set up all your call-routing rules. This means you can determine where calls go based on various criteria like the time of day, geographic location, or specific campaign. Let me set an example; calls can be routed to different departments or individuals within your organization.

You should be aware that this software called ‘CallTrackingMetrics’ helps businesses to understand which marketing efforts are driving phone calls, making it an essential tool for optimizing marketing campaigns, improving customer service, and most importantly increasing ROI (Return on Investment).

6. Avoxi


Avoxi is a cloud-based call tracking and virtual phone system that works by providing you with a range of phone numbers, often referred to as “virtual numbers,” which you can use to track and manage incoming and outgoing calls. 

Avoxi offers a variety of virtual phone numbers that you can select based on your needs. These numbers can be either local or toll-free, and a great fun fact is that they can be from different countries and regions.

Once you have these virtual numbers, you can configure call forwarding and routing rules. What I mean is that you can direct incoming calls to different destinations like your main office number or different teams within your organization.

7. Whatcoverts


WhatConverts is a call tracking software designed to help businesses track, manage, and optimize their marketing efforts, especially regarding monitoring and analyzing phone calls. 

WhatConverts offers a lead management system. This ensures that you will be able to organize and categorize leads based on various attributes. This helps you keep track of which leads turned into customers.

The software also offers reporting and analytics tools that will show you insights into the performance of your marketing campaigns. You will be able to analyze which channels are driving the most calls and conversions. 

WhatConverts can integrate with various CRM (Customer Relationship Management) systems, marketing platforms, and analytics tools. You can sync your call and conversion data with your existing systems for a more comprehensive analysis.


How can I benefit from using call tracking software?

Using call tracking software can provide numerous benefits for your business. It enables you to track the effectiveness of your marketing campaigns, identify which channels are driving phone calls, and optimize your advertising expenses.

Additionally, call tracking software allows you to analyze your customer interactions, improve your customer service, and ultimately boost customer satisfaction and loyalty.

Is call tracking software suitable for small businesses?

Absolutely! Call tracking software is suitable for businesses of all sizes, including small businesses. Regardless of the size of your company, call tracking software can help you better understand your customers’ needs, improve your marketing efforts, and optimize your overall business strategies.

Can call tracking software integrate with my existing systems?

Most call tracking software options offer integration with other existing systems, such as customer relationship management (CRM) platforms, marketing automation tools, and analytics software. This integration ensures seamless data flow between different systems and enhances the overall efficiency of your business operations.

What features should I look for in call tracking software?

When choosing call tracking software, it is essential to consider certain features. Look for software that provides accurate call tracking, call recording and transcription capabilities, caller identification, real-time analytics, and customizable reporting options. Additionally, ensure that the software offers easy integration with your existing systems and a user-friendly interface.

How does call tracking software help improve customer service?

Call tracking software allows you to analyze your phone conversations, enabling you to identify areas where your customer service can be enhanced. By understanding your customers’ needs and preferences, you can tailor your approach accordingly, leading to improved customer satisfaction and retention.

Are there any limitations or challenges when implementing call tracking software?

While call tracking software offers numerous benefits, there might be limitations and challenges associated with its implementation. For instance, some customers may have concerns about their privacy and the security of their data being collected by the software. It is crucial to select a reputable provider that prioritizes data security and complies with international privacy regulations.

Is call tracking software customizable to fit my specific business needs?

Yes, most call tracking software options are customizable to fit specific business needs. They offer flexible configurations, allowing you to customize the software according to your industry, target audience, and specific goals. This customization ensures that the software aligns perfectly with your business requirements.


In conclusion, incorporating call tracking software into your business can significantly enhance your customer service, marketing efforts, and overall business growth. Understanding the benefits and features of call tracking software is crucial in selecting the right option for your specific business needs. Remember to prioritize data security and choose a reliable provider that offers customizable solutions.

Also Read: The 5 Best Screen Sharing Software In 2024 (Free & Paid Apps)

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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