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The 7 Best Social Media Management Tools for 2024

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Did you know 70% of marketers use social media management tools? Discover these 7 game-changing social media management tools that will revolutionize your online strategy and help you achieve success in 2024. In today’s digital age, social media has become an indispensable tool for businesses seeking to expand their online presence and connect with their target audience. 

However, managing multiple social media accounts can feel like a never-ending juggling act. Between posting engaging content, scheduling across platforms, and analyzing results, it’s easy to feel overwhelmed. This is where social media management tools come into play, empowering businesses to streamline their social media strategies and maximize their online impact.

In this article, we will review the most advanced and cutting-edge tools available in the market, empowering you to streamline your social media management efforts, engage with your audience, and drive tangible business results. 

Whether you’re a solopreneur, a growing business, or a social media manager, these tools offer features to help you schedule posts, analyze engagement, and ultimately, conquer the ever-evolving social media landscape.

So, if you’re ready to take your social media strategy to the next level and ride the wave of success in 2024, let’s dive in and explore the game-changing social media management tools that will transform the way you connect, engage, and succeed in the online realm.

Trust us, you won’t want to miss out on these game-changers. Let’s jump right in!

What are Social Media Management Tools?

Social Media Management Tools are software applications or platforms that help individuals, businesses, and organizations manage their social media presence more effectively. These tools offer a variety of features to streamline the process of creating, scheduling, analyzing, and engaging with content across multiple social media platforms from a single interface.

Here are some common functionalities of social media management tools:

  • Content Scheduling: Users can create posts and schedule them to be published at specific times and dates. This feature allows for maintaining a consistent posting schedule without the need for manual intervention.
  • Multi-Platform Management: Social media management tools typically support various platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. This allows users to manage all their accounts from one dashboard.
  • Content Creation and Editing: Some tools offer built-in tools for creating and editing images, videos, and other multimedia content. This can include templates, filters, and editing features to enhance posts.
  • Analytics and Insights: Users can track the performance of their social media activities through detailed analytics. This includes metrics such as engagement rates, reach, impressions, follower growth, and more. Insights help users understand their audience better and refine their strategies accordingly.
  • Social Listening and Monitoring: These social media management tools often provide features for monitoring brand mentions, comments, messages, and hashtags across social media platforms. This allows users to stay updated on conversations relevant to their brand and engage with their audience in real time.
  • Audience Targeting: Some tools offer audience segmentation based on demographics, interests, behaviors, etc. This helps in creating more targeted and personalized content for different audience segments.
  • Competitor Analysis: Some tools provide insights into competitors’ social media strategies, allowing users to benchmark their performance and adjust their strategies accordingly.
  • Campaign Management: With these tools, users can create and manage their social media campaigns, including ad campaigns, from within the tool. This includes setting objectives, budgets, targeting, and monitoring campaign performance.

Overall, social media management tools are essential for businesses and individuals looking to streamline their social media efforts, save time, improve engagement, and track the effectiveness of their online presence. By providing a centralized platform for all social media activities, these tools enable users to manage their accounts efficiently and grow their audience effectively.

The 7 Best Social Media Management Tools

Here, we take a closer look at some of the top social media management tools that can make your work less tasking and improve your social media content strategy.

1. Hootsuite

Hootsuite
Hootsuite

Hootsuite is one of the most popular social media management tools out there. It allows you to manage multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and more, from one centralized dashboard. With features like content scheduling, analytics tracking, and team collaboration, Hootsuite is a great all-in-one solution for managing your social media accounts effectively.

Key Features:

  • Multi-Platform Management: Seamlessly manage multiple social media accounts from a single dashboard.
  • Content Scheduling: Plan and schedule posts in advance to maintain a consistent online presence.
  • Analytics and Reporting: Gain insights into your social media performance with detailed analytics and reporting features.
  • Social Listening: Monitor conversations about your brand and industry to stay informed.

Why You’ll Love It: Hootsuite’s robust set of features makes it a favorite among social media managers. Whether you’re a beginner or a seasoned pro, its user-friendly interface and comprehensive tools make managing social media campaigns a breeze.

Pricing Plans

  • Professional plan: Priced at $99/month
  • Team plan: Starts at $249/month
  • Enterprise plan: Custom pricing based on specific needs.

2. Buffer

Buffer
Buffer

Known for its simplicity, Buffer is a powerful tool that allows you to effortlessly schedule and publish content across various social media platforms. It lets you schedule posts in advance across various platforms, ensuring a consistent posting schedule without any manual effort. Buffer also provides detailed analytics to measure engagement and campaign success, making it a must-have for businesses and individuals alike.

Key Features:

  • Simple Scheduling: Easily schedule posts for multiple social media platforms.
  • Content Creation: Create engaging posts with ease using Buffer’s intuitive tools.
  • Analytics and Insights: Track the performance of your posts and campaigns to optimize your strategy.
  • Team Collaboration: Collaborate with team members to streamline your social media workflow.

Why You’ll Love It: Buffer’s straightforward approach to social media management makes it a go-to choice for many. With its clean design and easy-to-use features, you can focus on creating compelling content without the hassle.

Pricing Plans

  • Free plan: Basic features with limited posting capabilities.
  • Essentials plan: Costs $6/month
  • Team plan: Priced at $12/month
  • Agency plan: Priced at $120/month

3. Sprout Social

Sprout Social
Sprout Social

Sprout Social is a comprehensive social media management platform that offers advanced features like social listening, customer engagement, and analytics reporting. It allows you to monitor keywords, hashtags, and mentions across various platforms, enabling you to engage with your audience proactively. With its intuitive interface and robust functionality, Sprout Social is ideal for businesses looking to build brand loyalty and improve customer satisfaction.

Key Features:

  • Advanced Analytics: Dive deep into your social media data with comprehensive analytics.
  • Social CRM: Manage customer interactions and build relationships with a CRM tool.
  • Publishing and Scheduling: Plan and schedule posts across multiple platforms from one dashboard.
  • Social Listening: Monitor keywords, hashtags, and brand mentions to stay engaged with your audience.

Why You’ll Love It: Sprout Social is a powerhouse when it comes to social media management. Its advanced analytics and social CRM capabilities set it apart, allowing you to tailor your strategy for maximum impact.

Pricing Plans

  • Standard plan: Starts at $199/user/month
  • Professional plan: Starting from $299/user/month
  • Advanced plan: Starts from $399/user/month
  • Enterprise plan: Custom pricing.

4. Later

Later
Later

Later is a powerful social media tool perfect for businesses and social media managers, which helps to schedule and manage social media posts more efficiently and effectively. It simplifies the process of planning and scheduling your content calendar by providing a user-friendly drag-and-drop feature. 

With Later, you can easily visualize how your Instagram feed will look before posting, ensuring a cohesive and visually appealing aesthetic. Additionally, it offers powerful analytics that help you optimize your Instagram marketing efforts by providing insights into engagement, follower growth, and post-performance.

Key Features:

  • Visual Planning: Plan your Instagram feed with a drag-and-drop calendar.
  • Auto-Publishing: Automatically publish Instagram posts at optimal times.
  • Linkin. bio: Create a clickable Instagram landing page to drive traffic.
  • Analytics: Track the performance of your Instagram content with detailed insights.

Why You’ll Love It: Later is designed specifically for Instagram users, offering a suite of tools to elevate your visual content game. Its user-friendly interface and unique features make it a top choice for Instagram marketing.

Pricing Plans

  • Starter plan: Priced at $16.67/month
  • Growth plan: Starts at $30/month.
  • Advanced plan: Starts at $53.33/month.

5. SocialBee

SocialBee
SocialBee

With SocialBee, you can easily automate your social media posting, allowing you to stay active on various platforms without spending valuable time on publishing content manually. SocialBee also offers an extensive content library that provides access to a wide range of industry-specific posts, quotes, and images, making it easy to curate engaging content. The tool’s advanced targeting options enable you to reach the right audience at the right time, maximizing the impact of your social media efforts.

Key Features:

  • Category-Based Posting: Organize your content into categories for easy scheduling.
  • Evergreen Content Recycling: Automatically repost evergreen content to maximize its reach.
  • Audience Targeting: Segment your audience to deliver personalized content.
  • Content Analytics: Track the performance of your posts and adjust your strategy accordingly.

Why You’ll Love It: SocialBee’s focus on content categorization and recycling simplifies the process of managing a consistent posting schedule. It’s an excellent tool for those looking to optimize their content strategy for engagement and reach.

Pricing Plans

  • Bootstrap plan: Starts at $24/month.
  • Accelerate plan: Priced at $40/month.
  • Pro plan: Starting from $82/month.

6. Loomly

Loomly
Loomly

Loomly is an intuitive social media management tool that streamlines every aspect of the process, from content creation to approval workflows. Its user-friendly interface enables you to easily create, schedule, and publish engaging social media content across multiple platforms. 

Loomly also offers collaborative features, allowing team members to work together seamlessly on content creation, revision, and approval. With its built-in content calendar and automated scheduling capabilities, Loomly helps you stay organized and ensures that your social media content is consistently posted at optimal times.

Key Features:

  • Post Ideas: Get inspiration from Loomly’s library of post ideas and templates.
  • Collaboration: Work with team members and clients to create and approve content.
  • Analytics: Track the performance of your posts and campaigns with detailed insights.
  • Ad Mockups: Preview how your posts will look as ads before publishing.

Why You’ll Love It: Loomly’s blend of post ideas, collaboration tools, and analytics makes it a versatile option for social media managers. Whether you’re a solo entrepreneur or part of a team, Loomly has the features to support your social media efforts.

Pricing Plans

  • Basis plan: Starts at $32/month
  • Standard plan: Priced at $60/month
  • Advanced plan: Starting from $131/month
  • Premium plan: Priced at $277/month

7. Sendible

Sendible
Sendible

Ideal for businesses and agencies, Sendible lets you manage multiple clients’ social media accounts within one platform. It provides a powerful suite of features like advanced analytics, team collaboration, and social listening tools to help you deliver top-notch results for your clients. Sendible also allows you to monitor brand mentions and track sentiment analysis, enabling you to stay on top of your online reputation effortlessly.

Key Features:

  • Customizable Reports: Create detailed reports tailored to your specific needs.
  • Content Suggestions: Get suggestions for engaging content based on your industry.
  • Workflow Automation: Streamline your social media workflow with automated processes.
  • Client Management: Manage multiple client accounts and collaborations in one place.

Why You’ll Love It:

Sendible is a comprehensive social media management tool designed for agencies and businesses managing multiple client accounts. Its robust features, including customizable reports and workflow automation, make it a valuable asset for efficient social media management.

Pricing Plans

  • Creator plan: Starts at $29/month
  • Traction plan: Priced at $89/month
  • White Label plan: Starting from $240/month
  • White Label plan: Priced at $750/month

Frequently Asked Questions

Which is the best tool to manage social media?

The best social media management tool can vary depending on individual needs, preferences, and the scale of social media operations. Some popular options that are widely regarded include Hootsuite, Buffer, Sprout Social, and SocialBee. It’s essential to consider factors such as the number of social media accounts, required features (scheduling, analytics, monitoring, etc.), ease of use, pricing, and customer support when choosing the right tool.

What is the best free social media management tool?

Among the free social media management tools, two prominent options are Hootsuite Free Plan and Buffer Free Plan. The tools offer basic scheduling and limited analytics features across multiple social media platforms. However, it’s important to note that free versions often have limitations in terms of the number of accounts managed and posts scheduled. For more advanced functionalities and scalability, upgrading to a paid plan may be necessary.

How do I manage all my social media accounts at once?

To manage multiple social media accounts simultaneously, you can use social media management tools like Hootsuite, Buffer, or Sprout Social. These platforms provide a centralized dashboard where you can connect and monitor multiple social media accounts, schedule posts, engage with your audience, and analyze performance. By utilizing these tools, you can streamline your efforts and save time by managing all your accounts from one place.

Is Buffer better than Hootsuite?

The choice between Buffer and Hootsuite often comes down to personal preference and specific needs. Both are reputable social media management tools with their own strengths. Buffer is known for its simplicity and ease of use, especially for scheduling posts and analyzing basic analytics. Hootsuite, on the other hand, offers more advanced features such as social listening, team collaboration, and a wider range of integrations. It’s recommended to try out both platforms or read reviews to determine which aligns better with your requirements.

Who is a social media manager?

A social media manager is a professional responsible for managing and overseeing a company’s or individual’s social media presence. Their role involves creating, curating, scheduling, and publishing content across various social media platforms.

They also engage with the audience, respond to comments and messages, monitor social media trends, analyze performance metrics, and adjust strategies to achieve marketing goals. Social media managers play an important role in building brand awareness, increasing engagement, and driving traffic to websites or products/services.

Conclusion

These 7 best social media management tools offer a comprehensive range of features and functionalities that streamline workflows, maximize engagement, and drive tangible results.

Whether you’re a small business owner, a marketing professional, or an aspiring influencer, these tools would help you to create compelling content, schedule posts efficiently, analyze performance metrics, and engage with your audience effectively—all from a centralized platform.

From the robust analytics of Sprout Social to the user-friendly interface of Buffer, each tool brings its unique strengths to the table.

Don’t be afraid to explore free trial options offered by many platforms to test-drive the features and see which tool best fits your workflow. With the right tools and strategies, you can dominate the competition and achieve your social media marketing goals.

Also Read: Hootsuite vs. Buffer Detailed Review

Did your favorite social media management tool make the cut? Kindly leave a comment below and share why you love it.

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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