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25 Best SEO Tools in 2024 (My Honest Reviews & Free Options)

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Search Engine Optimization (SEO) is constantly evolving, and staying ahead of the game can be a challenge. Thankfully, there are numerous tools available to help you achieve your goals. So if you are you looking to boost your website’s visibility and drive more organic traffic, Look no further! In this guide, we will explore the 25 best SEO tools of 2024, providing honest reviews and highlighting the free options that can take your online presence to new heights. I also include my top 3 choices, so you can pick the best one.

Semrush Logo Icon

Semrush

SEMrush is an all-in-one SEO tool that offers a wide range of features from keyword research to competitor analysis, backlink analysis, site audits, and more.

SurferSEO Icon

SurferSEO

SurferSEO is an all-in-one tool that revolutionizes SEO. With its user-friendly interface, it simplifies keyword research, website analysis, and competitor analysis. 

Ahrefs Icon

Ahrefs

Ahrefs is a go-to tool for link building and keyword research. The toolsets is comprehensive and user-friendly, perfect for beginners and experts alike.

What are SEO Tools?

SEO tools are software or online platforms that assist website owners, marketers, and SEO professionals in analyzing, optimizing, and monitoring their websites’ performance. These tools provide valuable insights into various aspects of SEO, such as keyword research, backlink analysis, site audits, and competitor analysis. By utilizing these tools, businesses can make informed decisions to improve their search engine rankings and attract more organic traffic.

Why are SEO Tools Important?

SEO tools are essential for several reasons. Some of the important reasons are:

  1. Keyword Research: SEO tools help businesses identify relevant keywords that potential customers are searching for, allowing them to optimize their content accordingly. Keyword research tools like Ahrefs and SEMrush offer comprehensive data on search volumes, competition, and related keywords, enabling businesses to target the right audience effectively.
  2. Site Audit: SEO tools allow website owners to analyze their site’s performance and identify areas for improvement. Tools like Moz and Google Analytics provide detailed reports on site speed, mobile-friendliness, and overall user experience. By addressing these issues, businesses can enhance their website’s usability and increase their chances of ranking higher in search engine results.
  3. Competitor Research: SEO tools enable businesses to monitor their competitors’ strategies and stay one step ahead. Tools like SpyFu and SEMrush provide valuable insights into competitors’ keywords, backlinks, and advertising campaigns. By understanding what works for their competitors, businesses can refine their own strategies and gain a competitive edge.
  4. Performance Tracking: SEO tools help businesses track their progress and measure the effectiveness of their SEO efforts. Tools like Google Search Console and Rank Tracker allow website owners to monitor keyword rankings, organic traffic, and click-through rates. By analyzing these metrics, businesses can identify successful tactics and make data-driven decisions to further improve their SEO strategies.

25 best seo tools of 2024

Choosing the right SEO tools is vitally important to your business. We reviewed top 25 SEO tools, and we also provide you with free options to get started right away.

1. SEMrush

SEMrush
SEMrush

SEMrush is an all-in-one SEO tool that offers a wide range of features to optimize your website’s performance. It provides keyword research, competitor analysis, backlink analysis, site audits, and much more. With SEMrush, you can uncover valuable insights about your competitors’ strategies and identify new opportunities to improve your own website’s rankings.

Learn how to use Semrush: SEMRush Tutorial for Beginners: How To Use SEMrush in 2024

Pros

  • Comprehensive keyword research and competitor analysis
  • Site auditing and backlink analysis features
  • User-friendly interface with regular updates
  • Suitable for both beginners and advanced users

Cons

  • Pricing plans may be expensive for some small businesses

2. Ahrefs

Ahrefs
Ahrefs

Ahrefs is a comprehensive SEO tool that offers a wide range of features to improve your website’s performance. It provides detailed insights into your competitors’ strategies, allowing you to uncover new opportunities and outrank them. With its backlink analysis, keyword research, and content explorer features, Ahrefs helps you create an effective SEO strategy. Its user-friendly interface and accurate data make it a favorite among marketers.

Pros

  • Extensive backlink analysis for competitor research
  • Powerful keyword research and rank tracking features
  • Comprehensive content explorer for topic ideation
  • User-friendly interface and accurate data

Cons

  • High pricing plans may not be suitable for all small businesses

3. Moz Pro

Moz
Moz

Moz Pro is an all-in-one SEO tool that offers a range of features to optimize your website’s performance. It provides comprehensive site audits, keyword research, backlink analysis, and rank tracking capabilities. With its intuitive interface and actionable recommendations, Moz Pro helps you improve your website’s visibility in search engine results.

Pros

  • Comprehensive site audits for identifying technical SEO issues
  • Powerful keyword research and backlink analysis features
  • Actionable recommendations for improving website performance
  • Suitable for both beginners and advanced users

Cons

  • Pricing plans may be expensive for small businesses

4. SEO PowerSuite

SEO Powersuite
SEO Powersuite

This comprehensive SEO tool is a game-changer in the industry. With SEO Power Suite, you can gain a deep understanding of your website’s performance and make informed decisions. SEO PowerSuite offers a wide range of features, including keyword research, on-page optimization, backlink analysis, and rank tracking. It provides you with a complete overview of your website’s SEO health and helps you identify areas for improvement.

Pros

  • All-in-one SEO tool with various features
  • Regular updates and improvements
  • Suitable for both beginners and experts

Cons

  • Can be overwhelming for beginners due to its extensive features

5. Jasper

Jasper AI 
Jasper AI 

Jasper AI (previously named Jarvis is an advanced artificial writing tool designed to in effortlessly creating content. By simply providing basic inputs, Jasper can generate and top-notch content.

Leveraging its natural language processing and AI capabilities, Jasper empowers you to craft informative and captivating blog posts that will captivate your readers. Get ready to be thrilled by the incredible features and possibilities offered by Jasper!

Pros

  • Advanced algorithms and artificial intelligence for accurate analysis.
  • User-friendly interface makes it easy to navigate and understand the data.
  • Great SEO tools and features.
  • Suitable for developing a wide range of content types, such as blog posts, product descriptions, marketing copy, and much more.

Cons

  • Limited free options may require upgrading to a paid plan for full access.
  • Some users may find the sheer amount of data overwhelming initially.

6. Surfer SEO

SURFER AI
SURFER AI

This cutting-edge SEO tool is a game-changer when it comes to optimizing your website’s content. Surfer SEO analyzes top-ranking pages for your target keywords and provides you with detailed recommendations to improve your content. With its advanced AI-powered algorithms, Surfer SEO ensures that your website stays ahead of the competition. It offers features like keyword research, content editor, and SERP analyzer.

Pros

  • Advanced AI-powered algorithms for accurate recommendations
  • Provides competitive edge by analyzing top-ranking pages
  • Suitable for content-focused websites

Cons

  • Limited features compared to other all-in-one SEO tools

7. Scalenut

Scalenut
Scalenut

Scalenut is an AI powered content research and copywriting platform that has gained immense popularity among digital marketers. This tool offers a range of features to help optimize your website and boost its visibility on search engines. From content optimization, real-time SEO score, to competitor analysis, Scalenut provides valuable insights to enhance your SEO strategy.

Pros

  • Offers a wide array of SEO features, including real-time SEO score, Content Optimization etc.
  • User-friendly interface with easy-to-understand metrics.
  • Helps in improve content gaps and suggesting relevant keywords.
  • Offers free options with limited features for those on a tight budget.

Cons

  • The free version has limitations, and upgrading to a paid plan may be necessary for more comprehensive analysis.

8. Screaming Frog

Screaming-Frog paid seo tool
Screaming-Frog paid seo tool

Screaming Frog is a website crawling tool that helps you identify technical SEO issues on your website. It analyzes your website’s structure, identifies broken links, duplicate content, and other issues that may affect your search engine rankings. With its detailed reports and customizable settings, Screaming Frog is a valuable tool for small businesses looking to improve their website’s SEO performance.

Pros

  • Website crawling for identifying technical SEO issues
  • Detailed reports and customizable settings
  • Identifies broken links and duplicate content
  • Affordable pricing plans for small businesses

Cons

  • Limited functionalities compared to other SEO tools

9. Tech with Gbenga Free Tools

Tech With Gbenga Free-SEO-Tools
Tech With Gbenga Free-SEO-Tools

Tech with Gbenga Free SEO Tools is a tool created by TechWithGbenga to support website owners, marketers, and SEO professionals in enhancing their websites’ search engine rankings. This online tool is completely free and offers various features and functionalities to analyze and improve different aspects of SEO.

One of its key features is the on-page analysis, which examines elements like meta tags, keyword suggestions, link analyzer, and more. With the Tech with Gbenga Free SEO tool, users can identify common SEO issues and receive recommendations on optimizing these elements for better

Pros
  • 80+ SEO Tools
  • 100% Free Usage
  • Easy to Use

Cons

  • Limited keyword research capabilities.
  • No customer support available

10. SE Ranking

SE Ranking
SE Ranking

SE Ranking is an all-in-one SEO platform that offers a comprehensive set of features to help small businesses boost their online visibility. It provides keyword research, competitor analysis, backlink monitoring, website auditing, and more. With its user-friendly interface, SE Ranking allows you to track your website’s performance and make data-driven decisions. Additionally, it offers a white-label solution, making it a perfect fit for agencies.

Pros

  • Affordable pricing plans suitable for small businesses.
  • Comprehensive SEO toolkit with various features.
  • User-friendly interface for easy navigation.
  • White-label solution for agencies.

Cons

  • Limited keyword tracking capabilities compared to some other tools.
  • Some advanced features may require additional payments.

11. Serpstat

Serpstat
Serpstat

Serpstat is another powerful SEO tool that caters to the needs of small businesses. It offers a wide range of features, including keyword research, competitor analysis, rank tracking, backlink analysis, and site audit. With its detailed reports and actionable insights, Serpstat helps you optimize your website and outrank your competitors.

Pros

  • Affordable pricing plans suitable for small businesses.
  • Extensive database for keyword research and competitor analysis.
  • Accurate rank tracking and backlink analysis.
  • User-friendly interface with easy-to-understand reports.

Cons

  • Limited advanced features compared to some other tools.
  • Customer support can be improved.

12. Ubersuggest

Ubersuggest
Ubersuggest

Ubersuggest is a popular SEO tool that has gained significant traction in recent years. It provides keyword research, competitor analysis, content ideas, and backlink data. With its user-friendly interface and intuitive suggestions, Ubersuggest makes SEO accessible to small businesses without breaking the bank.

Pros

  • Free version available with limited features.
  • Affordable pricing plans for small businesses.
  • Comprehensive keyword research and competitor analysis.
  • Easy-to-understand reports and recommendations.

Cons

  • Some advanced features are only available in the paid version.
  • Limited backlink analysis capabilities.

13. Mangools

Mangools
Mangools

Mangools is a suite of SEO tools that includes KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. These tools offer keyword research, rank tracking, backlink analysis, and website analysis. With its user-friendly interface and straightforward reports, Mangools is an excellent choice for small businesses looking to improve their SEO efforts.

Pros

  • Affordable pricing plans suitable for small businesses.
  • Comprehensive set of SEO tools in one package.
  • Easy-to-use interface with actionable insights.
  • Regular updates and improvements based on user feedback.

Cons

  • Limited advanced features compared to some other tools.
  • Some users may find the interface too simplistic.

14. Rank Math

Rank Math
Rank Math

Rank Math is a WordPress plugin that simplifies SEO for small businesses using this popular content management system. It offers features like on-page optimization, XML sitemap generation, keyword tracking, and more. With its user-friendly interface and powerful functionalities, Rank Math helps small businesses optimize their WordPress websites effortlessly.

Pros

  • Free version available with essential features.
  • Seamless integration with WordPress.
  • User-friendly interface with step-by-step guidance.
  • Advanced features for on-page optimization.

Cons

  • Limited compatibility with non-WordPress websites.
  • Some users may find the interface overwhelming initially.

15. SpyFu

SpyFu
SpyFu

SpyFu is a comprehensive SEO tool that allows you to spy on your competitors’ strategies and uncover valuable insights. It provides detailed information about your competitors’ keywords, ad campaigns, and backlinks, enabling you to make data-driven decisions.

Pros

  • Uncover your competitors’ most profitable keywords.
  • Analyze your competitors’ ad spend and ad copy.
  • Identify potential link-building opportunities.

Cons

  • The pricing might be a bit steep for small businesses.
  • The user interface can be overwhelming for beginners.

16. SEOquake

SEOquake
SEOquake

SEOquake is a browser extension that provides instant SEO metrics for any webpage. It offers a wealth of information, including domain authority, keyword density, and social media shares, helping you optimize your content effectively.

Pros

  • Quick access to essential SEO metrics.
  • Ability to compare multiple websites at once.
  • Free browser extension with no hidden costs.

Cons

  • Limited features compared to dedicated SEO tools.
  • Can be overwhelming for beginners without prior SEO knowledge.

17. Google Search Console

Google Search Console
Google Search Console

Google Search Console is a free tool provided by Google that helps you monitor and maintain your website’s presence in Google search results. It provides valuable insights into your website’s performance, indexing status, and search queries.

Pros

  • Free and easy to set up.
  • Monitor your website’s performance in Google search results.
  • Identify and fix technical issues affecting your SEO.

Cons

  • Limited keyword research capabilities.
  • Some features may require technical expertise to fully utilize.

18. Yoast SEO

Yoast SEO Plugin
Yoast SEO Plugin

Yoast SEO is a popular WordPress plugin that helps optimize your website for search engines. It provides real-time content analysis, XML sitemap generation, and helps you create SEO-friendly meta tags.

Pros

  • Easy integration with WordPress websites.
  • Real-time content analysis for improved optimization.
  • User-friendly interface suitable for beginners.

Cons

  • Limited functionality for non-WordPress websites.
  • Some advanced features require a premium version.

19. Google Keyword Planner

Google Keyword Planner
Google Keyword Planner

Google Keyword Planner is a free tool by Google that helps you find the right keywords for your SEO campaigns. It provides insights into keyword search volumes, competition levels, and suggests related keywords.

Pros

  • Free and easy to use.
  • Access to accurate and up-to-date keyword data.
  • Integration with other Google tools like Google Ads.

Cons

  • Limited features compared to dedicated keyword research tools.
  • Requires a Google Ads account to access some advanced features.

20. Advanced Web Ranking

Advanced Web Ranking
Advanced Web Ranking

Advanced Web Ranking is a comprehensive SEO software that offers an array of features to help you improve your website’s search engine rankings. It provides in-depth keyword research, competitor analysis, and rank tracking, allowing you to monitor your progress effectively. With its intuitive interface and customizable reports, Advanced Web Ranking is a must-have tool for serious SEO enthusiasts.

Pros

  • Accurate rank tracking across multiple search engines.
  • Detailed competitor analysis to identify areas for improvement.
  • Comprehensive keyword research to optimize your content.
  • Customizable reports for easy sharing with clients or team members.

Cons

  • The learning curve may be steep for beginners.
  • The interface could be more visually appealing.

21. Sitechecker

Sitechecker
Sitechecker

Sitechecker is a versatile SEO tool that helps you identify and fix issues that may be affecting your website’s performance. It provides detailed website audits, keyword tracking, and competitor analysis, allowing you to make data-driven decisions for optimization. With its user-friendly interface and affordable pricing, Sitechecker is a valuable tool for website owners and SEO professionals alike.

Pros

  • Comprehensive website audits to identify and fix SEO issues.
  • Accurate keyword tracking and suggestions for optimization.
  • Competitor analysis to stay ahead of the competition.
  • Affordable pricing plans suitable for various budgets.

Cons

  • Some users may find the interface slightly outdated.
  • Advanced features are only available in higher-priced plans.

22. Long Tail Pro

Long Tail Pro
Long Tail Pro

Long Tail Pro is a powerful keyword research tool that focuses on long-tail keywords. It helps you find low-competition keywords that can drive targeted traffic to your website. With its advanced features, you can analyze keyword competitiveness, track rankings, and discover new keyword opportunities. Long Tail Pro is an essential tool for any SEO enthusiast or professional looking to optimize their website for better search engine rankings.

Pros

  • Detailed keyword analysis and competition metrics.
  • User-friendly interface with intuitive navigation.
  • Provides keyword suggestions and search volume data.

Cons

  • Higher price compared to other tools.
  • Some features may require a learning curve for beginners.

23. SEOptimer

SEOptimizer
SEOptimizer

SEOptimer is a comprehensive SEO audit tool that analyzes your website’s performance and provides actionable recommendations for improvement. It checks various aspects of your website, including on-page SEO, mobile-friendliness, site speed, and more. SEOptimer also generates a detailed report with prioritized tasks to help you optimize your website effectively.

Pros

  • Detailed website analysis and recommendations.
  • User-friendly interface with clear instructions.
  • Provides insights into website performance and areas for improvement.

Cons

  • Limited features in the free version.
  • Some technical knowledge required to implement recommendations.

24. Siteliner

Siteliner
Siteliner

Siteliner is a unique SEO tool that focuses on website content and duplicate content issues. It scans your website for duplicate content, broken links, and other issues that may affect your search engine rankings. Siteliner provides a comprehensive report with detailed information on each issue found, allowing you to take immediate action to improve your website’s overall performance.

Pros

  • In-depth analysis of duplicate content and broken links.
  • User-friendly interface with easy-to-understand reports.
  • Helps improve website quality and user experience.

Cons

  • Limited features in the free version.
  • May not be as useful for websites with minimal content.

25. WooRank

WooRank
WooRank

WooRank is a comprehensive SEO tool that offers a wide range of features to optimize your website. It provides a detailed analysis of your site’s performance, including SEO, mobile-friendliness, usability, and more. With WooRank, you can identify areas for improvement and receive personalized recommendations to enhance your website’s overall performance. This tool is a must-have for anyone looking to maximize their website’s potential.

Pros

  • Provides a comprehensive analysis of website performance.
  • Offers personalized recommendations for improvement.
  • Covers various aspects of optimization.

Cons

  • Some advanced features may require a premium subscription.
  • The interface can be overwhelming for beginners.

FAQs

Which SEO tool is the best for beginners?

For beginners, SEMrush and Moz Pro are both excellent options. They provide user-friendly interfaces and offer comprehensive features suitable for those new to SEO.

Is it necessary to invest in paid SEO tools?

While there are free SEO tools available, investing in paid tools can significantly enhance your SEO efforts. Paid tools grant access to advanced features and more accurate data, helping you stay ahead of the competition.

Can I use multiple SEO tools simultaneously?

Absolutely! Combining the strengths of multiple SEO tools can provide a more holistic approach to optimizing your website. Each tool offers unique insights and features that complement one another.

Are these SEO tools suitable for small businesses?

Absolutely! These tools are designed to cater to the needs and budgets of small businesses. They provide essential insights and optimization techniques to help improve your website’s visibility in search engine rankings.

How frequently should I use these SEO tools?

It is recommended to utilize these SEO tools regularly to monitor your website’s performance and make necessary adjustments. Depending on your business goals, weekly or monthly analysis can be beneficial.

Can these tools guarantee immediate results?

While these tools greatly assist in optimizing your website, SEO is a long-term strategy. Gradual improvements can be expected over time with consistent efforts and utilization of these tools.

Do I need technical expertise to use these tools?

While some tools may require a bit of technical know-how, most of them offer user-friendly interfaces and provide easy-to-understand recommendations. With a bit of effort, anyone can benefit from using these SEO tools.

How much do these SEO tools cost?

The cost varies depending on the tool and the level of features you require. However, most of these tools offer flexible plans suitable for small businesses, making it affordable to enhance your SEO strategies.

Conclusion

As an online business owner, investing in the right SEO tools can significantly impact your online presence and drive more traffic to your website. While popular tools like Ahrefs, SEMrush, KWFinder, Moz Pro, and Screaming Frog continue to dominate the SEO market, exploring alternative options like SE Ranking, Serpstat, Ubersuggest, Mangools, and Rank Math can bring exciting possibilities for your small business in 2024. So, why wait? Embrace these tools, optimize your website, and watch your online visibility skyrocket!

Also Read:

Have you given any of these SEO tools a try? We are really excited to know about your experiences. Please leave a comment below and share your thoughts with us. We are eagerly looking forward to hearing what you think!

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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