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Top 10 Best SMS Marketing Software And Platforms In 2024

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Are you ready to take your marketing strategy to the next level? Look no further than SMS marketing! In today’s fast-paced world, text messages have become an integral part of our daily lives. So why not leverage this powerful tool to reach your target audience effectively? With the right SMS marketing software and platforms, you can create personalized campaigns, engage with your customers, and drive sales like never before. Excited to explore the top 10 best SMS marketing software and platforms in 2024? Let’s dive in!

What is SMS marketing software?

SMS marketing software ensures that businesses can plan and implement marketing campaigns that will drive target mobile devices via SMS (Short Message Service). This type of software helps businesses increase their brand loyalty and engagement by having personalized messages delivered to customers’ mobile devices.

What to consider before choosing an SMS marketing platform 

  • Reliability: The SMS marketing software should offer a high SMS deliverability that will ensure your messages reach the intended recipients.
  • Scalability: The text messaging platform should scale with your business and handle the resource demand as your business grows.
  • Compliance support: The customer support team of your chosen SMS software should help you adhere to laws that regulate SMS marketing messages.
  • Transparency and reporting: SMS marketing software should have comprehensive reports and analytics that will help you to understand how your campaigns perform and what ways to improve your SMS marketing strategy.
  • Ease of use: Text message marketing should be easy to use for beginners to operate and set up SMS campaigns.
  • Integrations: Such software should offer seamless integrations with customer relationship management (CRM software), customer data platforms, and other marketing tools.
  • Costs: Some of these software are expensive. Given that phone number provisioning costs, message segments, and carrier fees are determined by providers, you will need to seek out a provider that aligns with your budget. 

10 Best SMS Marketing Software

1. Textmagic

Textmagic
Textmagic

Textmagic is a great SMS marketing software that ensures that you are provided with a secured and easy-to-use text messaging service you’re your business. There are about 30,000+ companies rely on this software which they are able to send every day to send notifications, alerts, reminders, confirmations, and SMS marketing campaigns.

You can sign up and get started within minutes – even though you have no experience with any SMS tool. Once you send texts using their web app, you will be able to connect Textmagic with your favorite apps through Zapier, or you can integrate their SMS gateway to your business system with their API and Email-to-SMS. That is all you have to do!

Features 

  • Alerts/Notifications
  • Appointment Scheduling
  • Audience Targeting
  • Auto-Responders
  • Calendar Management
  • Call Reminders
  • Campaign Management
  • Client Database
  • Customizable Fields
  • Customizable Templates
  • Email Management
  • Group Scheduling
  • Interaction Tracking
  • Keyword Tracking 

Get started here: Textmagic

2. Simpletexting

Simpletexting
Simpletexting

If you have a message that you don’t want to be ignored, an Simpletexting is the way to go. Whether you need to send about 50 and beyond SMS to your customers, you can send bulk text instantly with the click of a button. The good thing about this software is that you can send and at the same time, you can even receive replies. You can check your replies through your inbox.

Features 

  • Drip campaigns
  • Recurring Texts
  • Scheduled texts
  • Away messages
  • Text-for-Info keywords
  • Integrate with Zapier & Mailchimp 

Get started here: Simpletexting

3. Slicktext

Slicktext
Slicktext

SlickText is another SMS marketing solution for all types of business. It involves several industries like retail, restaurants, schools, churches, ministries, real estate, marketing agencies, e-commerce, and nonprofits. This software also allows their users to reward their loyal customers and increase any type of offer redemptions through easy-going text marketing. You can also integrate with Facebook, MailChimp, Constant Contact, and others.

Features 

  • Text surveys 
  • Automatic contact list cleaning
  • Automatic workflows 
  • Premium Consulting / Integration Services
  • Free Trial
  • It is beginning friendly
  • It is so easy to use 
  • It is easy to send a message and watch your followers grow

Get started here: SlickText

4. Attentive

Attentive
Attentive

Attentive allows all E-Commerce brands to scale their SMS program and exceed all expectations they have towards their goals. It’s a great message marketing solution that was built to drive billions in an E-Commerce brand’s online revenue.

You can grow your SMS list faster, and easily integrate with the rest of your tech stack, and you will truly know that your SMS program will be built with compliance at the forefront. Attentive will assist you with all the tools you need to grow and interact with your mobile-first audience. See what it can do for you!

Features 

  • List growth
  • Audience manager
  • Messaging 
  • Business intelligence 
  • Easy to use 
  • They are super responsive and helpful in any question that arises 

Get started here: Attentive

5. Podium

Podium
Podium

Podium offers their users with seamless Google Business integration which there will be easy accessible tools for soliciting reviews and customer feedback. This software is a highly user-friendly text message marketing platform with one-of-a-kind customer relationship management tools that you can’t resist at all. They have unique Google Business integration through which you can obtain reviews via text.

Features 

  • Be able to manage all customer messaging from one inbox 
  • Interact with customer via text, email, and social media.
  • Be able to have access to business insights 
  • You can accept payment through text and smart credit card readers
  • Be able to build and send promotions to your customers 
  • You can generate leads from your website with Webchat.

Get started here: Podium

6. Birdeye

Birdeye
Birdeye

Birdeye is an amazing SMS marketing software that you can use to have a great customer experience platform for your local business, brand, or whatever you are into. With over 100,000 businesses that are using Birdeye, their all-in-one platform to effortlessly manage online reputation will be much easier for them. Such users can connect with prospects through digital channels, and be able to gain customer experience insights to grow sales and thrive properly.

Features 

  • Customer feedback
  • Quality report 
  • Media monitoring
  • Able to communicate efficiently with customers
  • Notifications
  • Online reviews survey

Get started here: Birdeye

7. Klaviyo

Klaviyo
Klaviyo

Klaviyo has influenced digital relationships with an intelligent marketing automation platform that has been fueled by customers from day one. This SMS marketing software is built on a flexible, real-time database that centralizes all your customer data. Klaviyo makes it easy to create, deliver, and optimize an incredibly sophisticated and personalized experience through email, SMS, mobile apps, reviews, the web, paid ads, and many more.

Features 

  • Showcase top reviews in emails & on your website
  • Build segments based on star rating & custom questions
  • Reward reviewers with a unique coupon
  • Importation of previous product reviews 
  • A/B Testing is provided 
  • Mobile Optimization is provided

Get started here: Klaviyo

8. EZ texting 

EZ texting
EZ texting

EZ Texting’s messaging solutions help provide quality customer service, streamline communications, grow and nurture your leads, and most importantly, improve your outreach efforts. This software is one of the most user-friendly text messaging platforms you will ever need which also comes with an impressive range of built-in marketing features. However, it is quite expensive, and you’ll need a working knowledge of Zapier to get it to work with other software. 

Features 

  • The customer service is top notch
  • It is very easy to use
  • They have many built-in features and tools that can add value to your business
  • It has one of the best template library 
  • It offers numerous integration options.

Get started here: EZ Texting

9. Textedly

Textedly
Textedly

Within a matter of seconds, Textedly users can get their Text Messages out to thousands and thousands of people’s cell phones. To capture new cell phone numbers, all users will have to get their dedicated keyword from the Textedly website. Every person who texts that keyword on their cell phone will automatically be opted-in as a subscriber contact.

From Textedly’s web-based platform, any users can see who opted in and they can be able to send or schedule bulk Text Messages to everyone. You can also send coupons, alerts, notifications, and school reminders. 

Features 

  • Bulk SMS
  • Two-Way Text Messaging
  • Text Scheduler
  • Automatic Replies
  • Automatic URL Shortening
  • MMS Marketing
  • Personalization Transactional
  • SMS Platform
  • Automation Short Codes

Get started here: Textedly

10. Listrak

Listrak
Listrak

Listrak is a digital marketing automation platform that can drive engagements, conversions, and revenue and provides higher lifetime values to all types of businesses. It is an artificial intelligence that has predictive analytics and machine learning that will help businesses engage with customers towards their preferred channels.

It can gather data and extract insights which can create a meaningful interaction with customers. Its customer insight collects data and presents it on a dashboard for easy visualization while the unified 360-degree profile assists in behavior tracking and creating cross-device linking.

Features 

  • It provide Email automation and Conductor tool 
  • It gives us a dedicated account manager 
  • Great for data import & export tools
  • It has user, role, and access management

Get started here: Listrak

FAQs

Is SMS marketing effective in 2024?

Absolutely! SMS marketing continues to be a highly effective strategy in 2024. With the majority of people having mobile phones and constantly checking their messages, SMS allows you to reach your audience directly and instantly.

Can I personalize my SMS campaigns?

Yes, most SMS marketing software and platforms offer personalization features. You can include the recipient’s name, location, or other relevant details to make your messages more engaging and tailored to their needs.

How can I measure the success of my SMS campaigns?

The top SMS marketing software and platforms provide analytics and reporting tools. You can track metrics like delivery rates, open rates, click-through rates, and conversions to evaluate the effectiveness of your campaigns.

Are there any legal considerations for SMS marketing?

Yes, it’s crucial to comply with regulations such as obtaining consent from recipients and providing opt-out options. Make sure to familiarize yourself with the SMS marketing laws in your country or region.

How can SMS marketing benefit my business?

SMS marketing allows you to reach your audience directly, ensuring high open rates and engagement. It helps you build customer loyalty, drive sales, and increase brand awareness.

Is SMS marketing cost-effective?

Compared to traditional advertising channels, SMS marketing is incredibly cost-effective. It eliminates printing and postage costs, and with the right strategy, can deliver impressive ROI.

Can I track the success of my SMS campaigns?

Absolutely! Most SMS marketing software provides detailed analytics, allowing you to track metrics like delivery rates, click-through rates, and conversions. This data helps you optimize your campaigns for better results.

Conclusion

SMS marketing is a powerful tool that can help you engage with your audience, drive sales, and boost brand awareness. With the top 10 best SMS marketing software and platforms in 2024, you have the opportunity to create personalized campaigns, track their success, and take your marketing strategy to new heights. Get ready to revolutionize your marketing efforts with SMS!

Next Marketing Tips:

Have you given any of these SMS marketing platforms a try We are really excited to know about your experiences. Please leave a comment down below and share your thoughts with us. We are eagerly waiting to hear what you think!

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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