3 Best Free Email Marketing Tools and Services Lookinglion


Email marketing has become an essential aspect of any successful business strategy. It involves reaching out to potential customers or clients through email campaigns to increase brand awareness, promote products or services, and drive sales. However, managing email marketing campaigns can be time-consuming and challenging without the right tools and services. It has become evident that automation and data-driven strategies are the way forward, especially when it comes to lead generation. This is where Looking Lion comes in. In this article, we will explore the 3 best free email marketing tools and services from LookingLion that can help you achieve outstanding results.

What is Looking Lion?

Looking Lion is a U.S. based media channel that specializes in helping businesses scale with marketing funnels and sales automation. By offering valuable insights and guidance, Looking Lion aims to empower businesses with the tools they need to succeed in today’s competitive market.

What email marketing?

Email marketing actually is. Email marketing refers to the practice of using emails to communicate with your target audience. It enables businesses to connect with their customers directly and personally. Through email marketing, businesses can send newsletters, updates, promotional offers, and automated campaigns to their subscribers.

What are email marketing tools?

Email marketing tools are software platforms that simplify and streamline the process of creating, managing, and analyzing email campaigns. These tools provide a wide range of features such as contact segmentation, scheduling, template customization, analytics, and reporting.

Importance of Email Marketing

Email marketing has endured and has shown to be a crucial part of any effective digital marketing plan. It provides direct access to your audience’s inbox, enabling you to cultivate leads, create connections, and increase website traffic. Recent data shows that email marketing provides a remarkable return on investment (ROI), delivering $38 for every dollar invested.

What to consider before choosing email marketing tools and services?

When choosing email marketing tools for your business, there are several factors to consider. Firstly, you need to assess the size of your subscriber list and the volume of emails you plan to send. This will help you determine the capacity and scalability requirements of the tool. Additionally, it’s crucial to look for tools that offer user-friendly interfaces and templates, as they can make the process more manageable, especially for beginners. Other essential features to consider include automation capabilities, deliverability rates, integration options with other systems, and customer support.

3 Best Free Email Marketing Tools and Services

Now, let’s dive into the heart of our guide – the three best free email marketing tools and services that can supercharge your marketing efforts.

1. MailChimp


MailChimp stands out as a prominent player in the email marketing arena, offering a free plan that covers all the fundamental aspects of email campaigns. With MailChimp’s user-friendly drag-and-drop builder, you can effortlessly create visually appealing emails. Furthermore, the platform provides a selection of pre-designed templates, enabling you to align your emails with your brand’s identity.

What sets MailChimp apart is its robust analytics suite. It empowers you to track email performance metrics such as open rates, click-through rates, and more. These invaluable insights help you refine your emails for optimal traffic.

MailChimp Features:

  • Customizable pre-designed templates.
  • User-friendly drag-and-drop email builder.
  • Robust analytics for tracking email performance.
  • A/B testing for optimizing campaigns.
  • Integration with various third-party tools.


  • Beginner-friendly interface.
  • Free plan available.
  • Insightful analytics to improve traffic.
  • Extensive template library.
  • Scalable for growing businesses.


  • Pricing can become costly as your email list grows.
  • Limited features on the free plan.
  • Automation features are more advanced in paid plans.

G2 Rating: 4.3 out of 5

2. SendinBlue


For small businesses or startups operating on a tight budget, SendinBlue presents an enticing option. Their free plan offers unlimited contacts and up to 300 emails daily. Beyond the cost-effectiveness, SendinBlue boasts features encompassing email design, contact management, and comprehensive reporting.

A highlight of SendinBlue is its analytics. The platform provides in-depth reports on campaign deliverability, open rates, and click rates. This data serves as a cornerstone for fine-tuning your emails to maximize performance.

SendinBlue Features:

  • In-depth reporting on deliverability, open rates, and click rates.
  • Email design tools and contact management.
  • Free plan with unlimited contacts.
  • Marketing automation.
  • SMS marketing integration.


  • Excellent deliverability rates.
  • Free plan suitable for small businesses.
  • User-friendly interface.
  • Strong analytics.
  • SMS marketing integration for a multi-channel approach.


  • Automation features are limited in the free version.
  • Daily sending limits on the free plan.
  • Some users may find the interface less intuitive compared to others.

G2 Rating: 3.5 out of 5

3. Benchmark Email

benchmark email
benchmark email

Benchmark Email emerges as a formidable email marketing tool with a free plan that caters to businesses seeking professional email design without design expertise. Their platform empowers you to craft responsive emails that render flawlessly on all devices. It also includes a repertoire of customizable templates, ensuring your emails reflect your brand’s identity.

Benchmark Email doesn’t fall short in the analytics department either. Their detailed reports provide insights into how your audience interacts with your emails, offering invaluable guidance for optimizing your content to enhance traffic.

Benchmark Email Features:

  • Customizable templates.
  • Free plan with responsive email design.
  • Detailed analytics.
  • List management tools.
  • Surveys and polls.


  • Great for professional-looking emails.
  • Free plan available.
  • Comprehensive analytics.
  • Responsive email designs.
  • Surveys and polls for audience engagement.


  • Some users may find the interface less intuitive compared to others.
  • Free plan limits the number of subscribers and sends.
  • Automation features are limited in the free version.

G2 Rating: 4.3 out of 5

Effective Email Marketing Strategies

To make the most of these email marketing tools, it’s essential to employ effective strategies and solutions.

  • Segmentation: Segment your email list to deliver tailored content to different audience segments.
  • A/B Testing: Experiment with subject lines, content, and send times to determine what resonates best with your audience.
  • Personalization: Craft personalized emails to boost engagement and click-through rates.
  • Content Quality: Focus on delivering valuable and informative content that addresses your audience’s pain points.
  • Mobile Optimization: Ensure that your emails are mobile-friendly, as a significant portion of users accesses emails on mobile devices.

Making the right choice

The choice of email marketing software depends on your specific needs and goals. These tools provide a range of features to help you optimize your email campaigns for better traffic and statistics.

My Personal Insights and Experiences

Throughout my career, I’ve witnessed the transformative power of email marketing. In one particular campaign for a small business client, we leveraged SendinBlue’s free plan to drive substantial website traffic and achieve a noticeable boost in rankings. This experience highlights the potential of these free tools to achieve remarkable results.


Let’s address some frequently asked questions about email marketing.

What is Lookinglion?

Looking Lion is a U.S. based media channel that focuses on helping businesses grow by leveraging marketing funnels and sales automation. With a team of experts well-versed in these areas, they strive to provide valuable insights and guidance to budding entrepreneurs and seasoned marketers alike

How often should I send marketing emails?

The frequency of your email campaigns depends on your audience and the content you offer. Typically, once-a-week or bi-weekly emails work well, but it’s crucial to monitor subscriber preferences.

Is it necessary to have a large email list for effective marketing?

Quality matters more than quantity. A smaller, engaged email list can often yield better results than a larger, disengaged one.

Does Benchmark Email have a free plan?

Yes, Benchmark Email offers a free plan with up to 500 subscribers and allows you to send up to 3,000 emails per month.

How can I personalize my emails in Benchmark Email?

Benchmark Email provides powerful personalization options, allowing you to address each subscriber by name and dynamically insert personalized content using merge tags.

Can I use these softwares for e-commerce businesses?

Absolutely! You can integrates seamlessly with popular e-commerce platforms like Shopify and WooCommerce, enabling you to send personalized product recommendations and cart abandonment emails.

Is MailChimp really free?

Yes, MailChimp offers a free plan that allows users to send up to 12,000 emails per month to a list of up to 2,000 subscribers.

Does MailChimp offer automation features?

Yes, even the free plan includes basic automation features, such as welcome emails and birthday greetings.


Email marketing has proven to be a highly effective strategy for businesses seeking to engage with their target audience. By utilizing the right email marketing tools and services, you can enhance your campaigns, save time, and achieve better results. When choosing these tools, carefully consider factors like the size of your subscriber list, user-friendliness, scalability, automation capabilities, and customer support. With the three mentioned tools – Mailchimp, Sendinblue, and Benchmark – you can take the first step towards successful email marketing without breaking the bank.

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Don’t forget to tell us which Email marketing tool you chose in the comment section below.

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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