6 Best Digital Marketing Tools for Small Business In 2024

To drive sales, convert clicks to sales, and attract a targeted audience to your site, you will need to have digital marketing tools. These tools will help you in getting things done on time. 

If you have an incredible product or service concept, you have plenty of affordable and user-friendly tools to reach new audiences and market your brand.

Many digital marketing tools have extracted millions if not billions of products and services. And that is why digital nomads and businesses are getting involved in digital marketing tools.

WHAT IS A DIGITAL MARKETING TOOL?

A digital marketing tool is a tool that attracts, redirects, and serves a purpose in catching the attention of your targeted audience towards your products or services.

Delivering an effective campaign is one of the most gratifying aspects of the job. Few things bring as much satisfaction as seeing a carefully considered, creative campaign successfully generating new leads. 

WHAT ARE THE BEST DIGITAL MARKETING TOOLS IN 2024?

When it comes to digital marketing tools, there are tens or even hundreds of thousands of options to choose from – certainly hundreds of options for each channel or task type.

And that is why we have listed out the best digital marketing tools for businesses, startups, and personal use.

1. MAILCHIMP

Mailchimp is probably one of the best email marketing tools that you can use to grow your business or your brands.

Mailchimp is an excellent marketing tool that allows you to create, send, and analyze email and ad campaigns. This tool usually offers campaign utility, email tracking, view success and click-through rates, custom reports, and you can have the ability to manage your subscribers and non-subscribers.

Mailchimp offers a free plan, which gives you access to most of the available tools like landing page builder, powerful editing system, Google Analytics, and lots more. This is great for beginners, personal users, and small business users. 

PROS

• With MailChimp the marketing team can work on emails they like to go with in-house with the help of a designer and iterate which is a big win.
• Mailchimp is the ideal software when you have a small list of under 10K contacts and you want to do mass emails. The software is easy to use and especially list management is so easy to do.
• Mailchimp sports a clean interface and a simple, but powerful editor

2. SEMRUSH

SEMrush is a powerful digital marketing tool and an organic research and search tool that indicates everything about a website – domain authority, traffic, backlinks, social media platforms, keywords, etc.

For example, based on phrases you enter, Semrush can give you keyword suggestions that can be used as the basis for writing blog posts that are likely to perform well in search results. 

• It can also tell you how difficult it will be to rank for specific search queries.
• It will suggest websites that might be worth approaching for backlinks.

It allows you to perform SEO audits on your website to find out if there are any technical improvements you can make to it that will help you achieve better search results.

That’s just the beginning though: there are many other features provided by SEMrush that are designed to help you improve your site’s search rankings.

SEMrush starts at $99.95 per month and delivers most of what typical small to mid-sized business (SMB) marketers need out of a search engine optimization (SEO) tool. SEMrush delivers a wide array of functionality across ad-hoc keyword research, ongoing search position monitoring, and crawling.

PROS

• SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of usual SEO software and is a great addition.
• It has delivered powerful insights that help us understand the competitive landscape so that we can deliver clarity and confidence to our clients about the best ways to compete.
• It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on sites. It also has great automated reporting.
• Great service with detailed analytics of businesses
• SEMrush is a nice tool for digital marketing and analytics. The keyword tool is very helpful and one of the best parts of this system.

3. GOOGLE ANALYTICS

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits, and referring sites. 

It also tracks and monitors display advertising, PPC networks, email marketing, and other digital collateral. You can not only measure sales and conversions but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics helps to make decisions about what marketing campaigns are working for our website like organic or paid ads. It helps us to find which traffic source is working well for us and where we need to optimize our pages as per user queries. Moreover, Google Analytics helps us to give quick goal conversions.

Still, you’ll want to think ahead before simply deploying Google Analytics in your organization. Research has found out that over 70 percent of companies now use Google Analytics systems to report online performance. Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

PROS

• It identifies users with high revenue potential and identifies content that converts the most customers
• There is a great experience with Google Analytics, getting real-time updates on website usage, total users at any particular time, split between new and returning users, user retention by cohort, and user retention by engagement are some of the most visited dashboards by someone
• The amount of information available through Analytics is mind-boggling and gives you insights on your traffic that help you better understand their habits, leading to better sales

4. GOOGLE ADS

Google ads is a digital marketing tool where you can make bids on keywords to rank higher on Google and YouTube, and most importantly reach your target audience.

Google Ads is well known as Google’s pay-per-click online advertising program. With Google Ads, users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Using smart technology, digital ads are displayed to online searchers based on the relevance of products and services offered by advertisers. Google Ads allows businesses to choose specific goals that can help drive website visits, increase customer calls, and/or gain more in-store visits. It offers complete control over monthly budget settings.

PROS

• It’s super intuitive, and you get the most important information in a few seconds.
• Google ads have been good for years and will continue to do so because it has great results.
• You can promote your business as easy and simple as you want. It is a very reliable platform for business promoters who want to show their ads to their target audience.
• The statistics involved with Google Ads are fantastic, they make it easy to set up and then view statistics on your ads so you can see which ones are most effective.
• AdWords is the undisputed king of SEM. It delivers great results, is fun to use, and makes us many happy customers.
• This is a win -win- win situation for all parties involved – the publisher, yourself, and of course Google Ads. Having a website approved by Google Ads to display ads on is such a great privilege

5. GOOGLE TRENDS

Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index and geographical information about search engine users.

This data analysis solution also helps SEO professionals view and track trending topics, discussions, or other details via graphs and charts. It shows users what people are searching for as impacted by time, season, and location. You can then use that information to inform your marketing strategy.

This data is a search keyword based on the popular musician “Taylor Swift”. As you can see, there has been a rise in this keyword over the years – even though she is a well-known musician. 

Over the past 5 years, Philipines has had the highest search volume for the keyword “Taylor Swift”. Followed by Myanmar, the United States, Australia, and Canada.

Using Google Trends may not be as in-depth as SEMrush but it can show you how the keywords are performing over the years in different countries. Google Trends is free and easy to access, and if you are still trying to save cost, you can use Google Trends to start searching for keywords.

PROS

• Rising search queries and trends.
• It provides marketers can use it for their market research, for SEO planning, or even for marketing campaigns it helps a lot.
• The best for trends across different regions.
• It is very useful to expand your knowledge for marketing campaigns, to do promotions, advertising, product placement, SEO for websites, and eCommerce.
• Product and category seasonality.

6. HUBSPOT

HubSpot is a cloud-based CRM platform that helps companies with all types and sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including accounting, marketing, sales, construction, retail, real estate, and more.

Some CRMs are moving toward integrating their suites with digital marketing tools, while others are doing so with help desk tools. This time around, HubSpot has done both. Neither its marketing features nor its service features are part of this review, but the fact that you can get pricing bundles for both with the CRM will be a big draw for any mid-size companies looking for a one-stop shop for all customer interactions. Better yet, HubSpot is easily configured, too. 

With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments.

HubSpot facilitates monitoring of outbound and inbound marketing, sales automation, sales pipeline management, customer relations management, email tracking, lead management, contact management, and more.

PROS

• Real-time lead behavior notification
• A lot is possible with HubSpot – sales, and marketing, and you can make landing pages
• Personalized email sequences for leads as well as existing customers
• Ease of use, and UI are fantastic. The deal management and simple UI of this make it so easy to use and keep on top of.
• Core CRM software is free

CONCLUSION

There are digital marketing tools that are free and paid but whatever tools you find yourself using, you should note that they can help you in getting what you want. Such tools are essential in the digital marketing space and you ought to use at least one or two of them.