10 Best B2B ECommerce Platforms for 2024 (Expert Guide)


The world of B2B ecommerce is constantly evolving, and with the rise of technology, businesses are looking for the best platforms to help them sell their products and services online. In 2024, there are several B2B ecommerce platforms that stand out from the rest, offering a range of features and benefits to help businesses succeed in the digital marketplace. In this article, we will take a look at the four best B2B ecommerce platforms in 2024.

10 Best B2B eCommerce Platforms

1. Shopify Plus

Shopify Plus
Shopify Plus

Shopify Plus is a high-level version in terms of the Shopify ecommerce platform. It was mainly designed for high-growth and large-volume businesses and as we all know, it offers a robust and scalable solution. What Shopify Plus does is to make sure that businesses are empowered and tailor their online presence to specific needs. 


  • Shopify Plus is extremely scalable and it makes sure that it’s suitable for different businesses.
  • It provides a high degree of customization which businesses can use to meet their B2B ecommerce-specific needs.
  • They have seamless integration with various sales channels that enable businesses to manage their B2B transactions across different platforms.
  • When it comes to security and reliability, they are essential features that Shopify Plus uses for any B2B transactions where data protection and trust are paramount.
  • They offer quality features like bulk ordering, tiered pricing, and customer-specific catalogs.


  • It offers dedicated support
  • Security and Compliance
  • Multi-Channel Integration
  • Performance Analytics


  • Very expensive
  • Eliminates transaction fees for third-party payment gateways
  • Requires some technical expertise
  • Dependency on Shopify Ecosystem

Get started here: Shopify Plus

2. Bigcommerce


BigCommerce is an excellent and scalable B2B ecommerce platform that caters to businesses of all sizes but is particularly popular among mid-sized enterprises. It ensures that there are a range of tools for managing wholesale and bulk ordering, and businesses can streamline their operations efficiently. With their focus on entertaining their users efficiently, they can tailor their online stores to meet specific brand and business requirements. 


  • The platform offers a seamless and intuitive experience, making it easy for me to manage my online store effectively.
  • BigCommerce will set up your store with ease thanks to its intuitive design and straightforward navigation.
  • They offer your site high performance and fast loading times which is crucial for customer satisfaction and search engine rankings. 
  • They come with well well-equipped and comprehensive set of features that take care of the needs of B2B and B2C businesses. 
  • When it comes to their customer support, they are outstanding. You will receive prompt and helpful assistance whenever you encounter an issue or have any questions.


  • Fantastic built-in features
  • It offers great and responsive themes
  • Ability to sell across different channels
  • It prioritizes top-notch security
  • Businesses can extremely benefit from customer support, educational resources, and community forum


  • They charge higher transaction fees 
  • Difficult in learning the curve steeper compared to simpler platforms
  • Pricing is way higher than some competitors
  • Developers will find limitations in the API

Get started here: BigCommerce

3. Magento


Magento’s modular architecture was simply made for easy integration of third-party extensions that can enhance functionality. Its scalability makes it suitable for businesses of various sizes, from small enterprises to large corporations. As you can see, it provides robust B2B ecommerce solutions that become a versatile choice for those seeking a comprehensive and adaptable platform for their online storefronts. 


  • Magento is an open-source platform that enhances flexibility for all developers who want to customize and extend their functionality.
  • They scale effectively to accommodate the growth of businesses.
  • There will be a highly customizable wide range of themes and extensions that allow businesses to arrange their online stores to specific needs.
  • They support multiple stores from a single backend to make it suitable for businesses with various brands or international operations.
  • It was built with a mobile-responsive design for a great shopping experience across various devices.


  • Magento is known for its high level of customization
  • It accommodates the growth of small businesses to large enterprises
  • You can benefit from a large and active community
  • It offers advanced product management, robust inventory control, and powerful SEO capabilities
  • Any business can manage multiple online stores from a single Magento installation


  • The flexibility is not that good 
  • Magento’s optimal performance will require a robust hosting environment.
  • While the Magento Community Edition is free, the Enterprise Edition (now Adobe Commerce) involves licensing fees. Additionally, customization and development costs can be significant
  • Magento has been targeted by security threats over the years

Get started here: Magento

4. WooCommerce


WooCommerce is a powerful ecommerce plugin that is properly designed for any WordPress website. Any business can seamlessly integrate online stores into their existing WordPress sites. WooCommerce allows merchants to manage products, track inventory, and process transactions efficiently. And come to think of it, it has widely gained popularity for its ability to cater to various business sizes whether it is a small enterprise or a large enterprise. 


  • It provides an intuitive dashboard for easy store management.
  • There can allow easy addition, editing, and removal of products
  • They offer support from various product types including physical and digital goods.
  • It supports multiple payment systems like PayPal, Stripe, and others
  • There are flexible shipping options that have various methods and rates.


  • It offers a high level of customization through various themes and plugins.
  • The basic WooCommerce plugin is free
  • As part of the larger WordPress ecosystem, WooCommerce benefits from a vast community
  • It is suitable for businesses of various sizes, and it can scale as your business grows. 
  • It is perfect for those already using WordPress for their website


  • As the costs add up, numerous premium extensions are needed.
  • As with any WordPress-based solution, performance can be affected by factors such as hosting and the number of plugins used.
  • Since WooCommerce is tied to WordPress, any updates or changes in WordPress can affect your online store.
  • The basic version might lack some advanced features that other dedicated ecommerce platforms offer out of the box. Users may need to rely on plugins to fulfill specific requirements.

Get started here: WooCommerce

5. Oracle Commerce Cloud

Oracle Commerce Cloud
Oracle Commerce Cloud

Oracle Commerce Cloud is an outstanding ecommerce platform that was designed to meet the complex needs of businesses. It offers a comprehensive set of tools for B2B and B2C ecommerce, and it is sustainable in providing a scalable and integrated solution. Since it has a personalized customer experience, robust product management, and seamless integration with Oracle’s broader enterprise solutions, this B2B ecommerce platform will cater to any large-scale business with intricate requirements. 


  • Oracle Commerce Cloud provides a quality experience across various channels like web, mobile, and social.
  • They offer robust personalization capabilities that enhance the customer experience which can be based on behavior, preferences, and history.
  • It has efficiency in terms of managing product catalogs and content.
  • It streamlines order processing and fulfillment with comprehensive order management features.
  • They have incorporated artificial intelligence and machine learning for predictive analytics, recommendations, and other intelligent features. This feature is something that makes this platform exciting to utilize.


  • It offers good tools for B2B ecommerce like order management, inventory tracking, and customer experience features.
  • It can be scalable to meet the needs of large enterprises that have complex requirements.
  • They can integrate with other Oracle products 
  • It is able to provide robust analytics and reporting features
  • It offers a high level of customization that allows businesses to tailor the platform to their specific B2B needs.


  • It will require significant resources for setup and maintenance
  • There is a certain level of dependency on the Oracle ecosystem which will limit flexibility for businesses using diverse technologies.
  • It will require regular updates and maintenance and note that the process could be intricate requiring careful planning to avoid disruptions.

Get started here: Oracle Commerce Cloud

6. Amazon Business

Amazon Business
Amazon Business

Amazon Business is an online B2B marketplace launched by Amazon that provides a platform for businesses of various sizes to procure a wide range of products, from office supplies and electronics to industrial equipment. Amazon Business is widely known for its huge product catalog, reliable and sustainable delivery services, and the integration of business-specific features so as to meet the different needs of commercial buyers all over the world.


  • You can have access to exclusive business pricing, quantity discounts, and special offers.
  • It centralizes account management for business customers to control access and spending.
  • Their subscription service offers fast and free shipping on eligible items for business members only.
  • They have insights and reporting tools that will track and analyze purchasing patterns and expenditures.
  • You can create and manage multiple users within a business account with different roles and permissions.


  • They have a vast and diverse range of products that provide buyers with numerous options.
  • It has a streamlined purchasing experience with fantastic features like bulk ordering, approval workflows, and integration with procurement systems.
  • Transparent pricing and competitive discounts for business customers, helping in cost savings.
  • You can leverage Amazon’s logistics infrastructure which will ensure that there is quick and reliable shipping – meeting the demands of business customers.
  • Integration with various procurement systems and third-party applications is efficient which is a good thing.


  • You will rely solely on Amazon Business and will face challenges 
  • There will be high competition which will lead to price wars
  • High competition on Amazon Business always makes it challenging for sellers to maintain profit margins.
  • Some businesses may find the platform’s customization options limited compared to other platforms that are solely dedicated to only B2B ecommerce solutions.
  • some businesses are always concerned about the platform’s data security and privacy on the platform.

Get started here: Amazon Business

7. Alibaba


Alibaba operates on various platforms which is prominently a B2B marketplace that is mainly connecting manufacturers and wholesalers with international buyers. Its renowned efficiency comes with a vast product range and facilitates transactions on a massive scale. This B2B ecommerce platform’s success is attributed to its innovative approach that is always leveraging technologies like cloud computing and artificial intelligence.


  • It provides access to a vast array of products, covering almost every industry imaginable.
  • It offers a service that safeguards buyers’ payments and makes sure that there is product quality
  • Sellers can attain Gold Supplier status to signify a higher level of credibility and trustworthiness.
  • The platform uses an escrow service to hold funds until the buyer receives and approves the goods. This will ensure that there is a secured business transaction between the buyer and seller.
  • It supports wholesale transactions, allowing businesses to buy products in bulk at negotiated prices.


  • It offers a vast global marketplace that connects buyers and sellers worldwide
  • The platform offers an extensive array of products so that buyers can have numerous options.
  • Due to the large number of suppliers, Alibaba often offers competitive prices, allowing businesses to find cost-effective solutions for sourcing products.
  • Buyers have access to in terms of negotiating prices and terms directly with suppliers.
  • Alibaba has a verification system for suppliers, helping buyers identify and engage with trustworthy and reliable businesses.


  • Ensuring product quality is very challenging
  • Dealing with suppliers from different regions will involve language barriers
  • International shipping and import processes can be complex, leading to potential delays and additional costs for buyers.
  • Risk of Scams
  • Minimum Order Quantities
  • Dependency on Chinese Market

Get started here: Alibaba

8. B2B Commerce Cloud (formerly Insite Commerce)

B2B Commerce Cloud
B2B Commerce Cloud

B2B Commerce Cloud is a leading B2B ecommerce platform that offers a range of features to help businesses sell their products and services online. With B2B Commerce Cloud, businesses can create a personalized shopping experience for their customers, manage their product catalog, and process orders with ease.


  • Personalized shopping experience
  • Product catalog management
  • Order processing
  • Integration with other business systems
  • Mobile design


  • Easy to use
  • Customizable to fit your business needs
  • Scalable to grow with your business
  • Secure and reliable


  • Can be expensive for small businesses
  • May require technical expertise to set up and maintain

Get started here: B2B Commerce Cloud

9. Salesforce


Salesforce is a well-known name in the world of B2B ecommerce, offering a range of solutions to help businesses sell their products and services online. With Salesforce, businesses can manage their customer relationships, automate their sales processes, and gain insights into their sales performance.


  • Customer relationship management
  • Sales process automation
  • Sales performance insights
  • Integration with other business systems
  • Mobile-friendly design


  • Comprehensive suite of tools
  • Customizable to fit your business needs
  • Scalable to grow with your business
  • Secure and reliable


  • Can be expensive for small businesses
  • May require technical expertise to set up and maintain

Get started here: Salesforce

10. SAP Commerce Cloud

SAP Commerce Cloud
SAP Commerce Cloud

SAP Commerce Cloud is a powerful B2B e-commerce platform that offers a range of features designed to help businesses streamline their online sales processes. With SAP Commerce Cloud, businesses can easily manage their product catalogs, pricing, and orders, as well as create personalized shopping experiences for their customers.


  • It allows businesses to easily manage their product catalogs, with support for multiple languages and currencies.
  • The platform includes a range of pricing and promotion tools, allowing businesses to create custom pricing strategies and offer discounts and promotions to their customers.
  • It includes a robust order management system, allowing businesses to easily manage their orders and fulfillments.
  • The platform includes a range of personalization features, allowing businesses to create personalized shopping experiences for their customers.


  • It offers a wide range of features designed to help businesses streamline their online sales processes.
  • The platform is highly scalable, allowing businesses to easily expand their online sales as they grow.
  • It integrates easily with other SAP products, as well as third-party systems.


  • The platform can be complex to set up and use, requiring a significant investment in training and support.
  • It can be expensive, with pricing based on the number of users and transactions.

Get started here: SAP Commerce Cloud

11. DHgate.com


DHgate.com is a leading B2B ecommerce platform that connects businesses with suppliers and manufacturers from around the world. With DHgate.com, businesses can source products at wholesale prices, manage their orders, and track their shipments.


  • Product sourcing at wholesale prices
  • Order management
  • Shipment tracking
  • Integration with other business systems
  • Mobile-friendly design


  • Access to a wide range of products
  • Competitive pricing
  • Secure and reliable
  • Easy to use


  • Limited customization options
  • May require additional fees for certain services

Get started here: DHgate.com

Factors to consider before choosing B2B ecommerce platform

There are a number of factors to consider, including the size of your business, your budget, and your specific needs. Here are a few tips to help you choose the right platform for your business:

  • Consider your budget: Before you start looking at ecommerce platforms, it’s important to consider your budget. Some platforms may offer more features than others, but they may also come with a higher price tag. Determine how much you’re willing to spend and look for platforms that offer the features you need within your budget.
  • Evaluate your needs: Take a close look at your business and determine what features you need in an ecommerce platform. Do you need a platform that offers wholesale pricing, custom pricing, and bulk ordering? Do you need a platform that is scalable and can grow with your business? Make a list of your specific needs and look for platforms that offer those features.
  • Consider ease of use: When choosing an ecommerce platform, it’s important to consider how easy it is to use. Look for platforms that are user-friendly and offer a range of tools and resources to help you get your online store up and running quickly and easily.
  • Lookout for integrations: As your business grows, you may need to add new features and functionality to your ecommerce platform. Look for platforms that offer a range of integrations with third-party apps and services, so you can extend its functionality to meet your specific needs.
  • Get support: Finally, it’s important to choose a platform that offers support when you need it. Look for platforms that offer 24/7 support, so you can get help whenever you need it.


What is B2B?

B2B means “Business-to-Business. This refers to commerce transactions between businesses rather than the usual business and individual consumer transactions (B2C). In a B2B relationship, a business can sell products or services to another business. This type of commerce has to do with larger quantities, specialized products, and more complex purchasing processes rather than the typical consumer transactions we see all the time.

What is B2B eCommerce? 

B2B ecommerce which is also called Business-to-Business ecommerce simply means the online transaction of goods and services between businesses. In this type of commerce, the buyers and sellers are both business entities and they oppose transactions involving consumers in Business-to-Consumer (B2C) ecommerce.

What are the benefits of using a B2B ecommerce platform?

B2B ecommerce platforms offer a range of benefits, including the ability to reach a wider audience, increased sales, and improved efficiency in managing sales and customer relationships.

What should I look for in a B2B ecommerce platform?

When choosing a B2B ecommerce platform, you should look for features that cater to the needs of your business, such as custom pricing for different customer groups, the ability to manage complex product catalogs, and integration with third-party tools and apps.

How much does it cost to use a B2B ecommerce platform?

The cost of using a B2B ecommerce platform varies depending on the platform and the features you need. Some platforms offer a free trial or a basic plan for a low monthly fee, while others may require a larger investment for enterprise-level features.


These 11 B2B E-Commerce Platforms are the best in the market in 2024. Each platform offers a range of features and benefits that can help businesses succeed in the digital marketplace. Whether you’re looking for scalability, customization, flexibility, or personalized shopping experiences, there’s a platform on this list that can meet your needs. So, what are you waiting for? Take the first step towards a stronger online presence and start exploring these top B2B e-commerce platforms today! And don’t forget to comment and share your thoughts on which platform you think is the best for B2B businesses. We can’t wait to hear from you!

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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