How Much Do YouTubers Make in 2023? (facts and figures!)


Have you ever wondered just how much money your favorite YouTubers are making? Well, get ready to be shocked because we’re about to reveal the jaw-dropping figures that will leave you speechless!

Creating and running a YouTube channel is one of the most creative, challenging, and rewarding projects you can undertake online these days. For most creators, their YouTube channel started as a hobby or passion for what they love doing. However, when you hear of YouTube stars like MrBeast, who makes an estimated $54 million per year on YouTube, you begin to wonder, “Why not me?”

In this blog post, we’ll review the average YouTube pay rate and also uncover the earnings of some top-paid Youtubers.

Ready to hear it all? Then let’s dive right in!

Who are The Highest Paid YouTubers?

Let’s check out these 10 estimated highest-earning channels on YouTube, from kid influencers like Nastya and Ryan Kaji to controversial celebs like Jake and Logan Paul. 

1. MrBeast ($54 million)

MrBeast YouTube
MrBeast YouTube

With a whopping 207 million subscribers, Jimmy Donaldson — aka Mr. Beast — tops the list of highest-paid YouTubers. He is known for his extravagant challenges and giveaways, and his videos have been viewed over 35 billion times.

2. Jake Paul ($45 million)

Jake Paul YouTube
Jake Paul YouTube

Jake Paul is best known as a semi-professional boxer, a YouTuber, and a celeb. He has amassed over 20.5 million subscribers and his videos have been viewed over 6.5 billion times.

3. Markiplier ($38 million)

Markiplier YouTube
Markiplier YouTube

Markiplier is a YouTuber who is known for his gaming, tech, sci-fi, humor, and science experiments. He currently has 35.7 million subscribers and his videos have been viewed over 17 billion times.

Rhett and Link YouTube
Rhett and Link YouTube

Rhett and Link ($30 million) Rhett and Link are a comedy duo who are known for their Good Mythical Morning show, and they have over 5.7 million YouTube subscribers.

5. Unspeakable ($28.5 million)

Unspeakable YouTube
Unspeakable YouTube

This YouTube channel Unspeakable is all about grown-ups acting like big, unruly kids. Unspeakable is a YouTuber who is known for his challenges and stunts, with 16.5 million subscribers and over 10 billion views.

6. Like Nastya ($28 million)

Like Nastya YouTube
Like Nastya YouTube

Nastya (Anastasia Radzinskaya) is a Russian kid YouTuber known for her educational and entertaining videos for children. She has 109 million subscribers and her videos have been viewed over 30 billion times.

7. Ryan Kaji ($27 million)

Ryan's World YouTube
Ryan’s World YouTube

Just like Nastya, Ryan Kaji is also a kid YouTuber who shares his reviews on multiple toys, and other kids’ content as well. He currently has 35.8 million subscribers on his YouTube channel.

8. Dude Perfect ($20 million)

Dude Perfect YouTube
Dude Perfect YouTube

Dude Perfect is a YouTube group that is known for its trick shots and stunts, with over 59 million subscribers.

9. Logan Paul ($18 million)

Logan Paul YouTube
Logan Paul YouTube

Like his brother Jake, Logan Paul is also a YouTuber, boxer, and entrepreneur. He has 23.6 million subscribers and his videos have been viewed over 6 billion times.

10. Preston Arsement ($16 million)

Preston YouTube
Preston YouTube

Preston is a YouTuber who is known for his gaming videos and stunt challenges. He currently has 25.2 million subscribers and his videos have been viewed over 10 billion times.

How Much Do YouTubers Make on Average?

The estimates below provide a guide to how much an average YouTuber makes:

  • In 2022, the typical compensation for YouTube content creators in the United States was approximately $1,154 per week, which equates to $4,616 per month.
  • Content creators receive approximately 55% of the revenue generated on their channels, which means that for every $100 an advertiser spends, Google pays $55 to the creator.
  • On average, a YouTuber earns around $0.018 for each view, which amounts to $18 for every 1,000 views.

How Much Does YouTube Pay?

It’s important to understand that your YouTube channel earnings depend on various factors, such as advertising revenue rates, sponsorships, subscribers, affiliates, engagement, and many more. The primary way most creators make money on YouTube is through ad revenue. This simply means YouTube shares a percentage of revenue with eligible creators when viewers watch ads that appear on their videos. 

However, note that earnings aren’t based purely on the number of video views, but rather on ad views. Each YouTuber has an individual CPM (cost per 1,000 views), which reveals how much a creator makes for every 1,000 views.

Per 1000 Views

The average YouTuber makes $0.018 per view, which equates to about $18 for every 1,000 ad views. However, this amount can vary for different creators based on several factors, like, ad type, ad blockers, viewer demographics, etc.

Per 100,000 Views

If you have 100,000 ad views on a video, you should expect to earn around $1,800 – $2,400. Keep in mind that all of this depends on your content niche, post frequency, overall popularity, the type of ads you include in your video, and several other variables.

Per 1,000,000 Views

Getting a million views on a YouTube video is every creator’s dream. If you can grow your subscriber base to hit at least 100,000 views, your earnings will be between $2000 and $40,000.

N.B: These are just estimated earnings, and you could either earn more or less depending on various factors, as we mentioned earlier.

How To Make Money on YouTube?

There are several ways to monetize your YouTube Channel, and we’ll be discussing some of them below.

YouTube Partner Program (YPP): Join the YPP to display ads on any video posted on your channel. You get to earn a portion of the revenue generated from these ads, typically based on factors like the number of views, viewer demographics, and engagement.

Brand Sponsorships: Collaborate with brands to promote their products or services in your videos. You can charge a fee for sponsored content, which involves reviewing or talking about the brand’s message in your video.

Affiliate Marketing: You can partner with brands or online retailers to promote their products or services through affiliate links. You’ll earn a commission for every sale generated through the links you provide to your viewers.

Sell products or merchandise: You can also sell different types of products related to your brand or channel, such as t-shirts, mugs, or other branded items. This not only increases your online brand exposure, but it also strengthens your relationship with your audience as they literally “buy” into what you’re doing. 


Fan Funding: Use platforms like Super Chat, Super Thanks, and Channel Memberships to receive direct support from your fans and audience. Super Chat and Super Thanks are fun, bright messages and emojis that fans can buy to show their support and help them stand out, while Channel memberships are a great way to offer your biggest fans exclusive benefits like custom loyalty badges, and members-only content.

Paid Courses or Tutorials: Do you know you can make some extra money off YouTube by just sharing your knowledge and expertise with your audience? You can offer paid courses and tutorials to individuals or businesses that are interested in your field or niche. 

Frequently Asked Questions

How Much Do YouTubers Make Per View?

YouTubers make an average of $0.018 per ad view, as reported by Influencer Market Hub. Rates can range from $0.10 to $0.30 per ad view. However, the amount of money YouTube pays depends on several factors, such as the number of views, the number of clicks an ad receives, Ad quality, Ad blockers, and Video length.

What is The Average YouTuber Salary 2023?

As of Nov 1, 2023, the average annual pay for a Youtuber in the United States is $65,999 a year, according to ZipRecruiter. That’s competitive pay for an entry-level salary. The highest salaries for YouTubers are around $81,000 annually, while the lowest are around $53,500.

Who is The Highest Paid YouTuber?

The highest-paid YouTuber in 2023 is MrBeast (Jimmy Donaldson), with an estimated annual income of $54 million. He is well known for his extravagant stunts and challenges, which have earned him over 35 billion views and 207 million subscribers.

MrBeast is currently on Forbes’ top-paid YouTubers list and took the No. 1 spot in 2022. He has earned $82 million through his YouTube channel and his own company, which sells snack bars, merch, and other products.

Do YouTubers get paid monthly?

Yes, YouTubers get paid every month through the YouTube Partner Program (YPP). Once their channel meets the eligibility criteria of having 1,000 subscribers and 4,000 watch hours in the past 12 months, they can start monetizing their videos through ads, sponsorships, affiliate marketing, and other methods.

YouTube pays YouTubers on a monthly basis, either via mail or direct deposit. The amount they receive depends on a variety of factors, including the number of views their videos have, the type of ads that are displayed, and the CPM (cost per mille) for their country and niche.

How do YouTubers make money?

YouTubers primarily earn money through various sources such as Google AdSense, brand collaborations, merchandising, sponsored videos, and affiliate marketing. Ad revenue plays a significant role in their earnings, but it is not the sole contributor.

Will the income of YouTubers increase by 2024?

While it is difficult to predict exact figures, given the ever-changing landscape of online content creation, it is safe to assume that the income potential of successful YouTubers will continue to grow. As more brands recognize the value of influencer marketing and invest in collaborations, and the number of YouTube viewers increases, YouTubers are likely to see an upward trend in their earnings.

How much do YouTubers make now?

Currently, the earnings of YouTubers vary greatly depending on their channel’s size, niche, location, audience demographics, and other factors. Some YouTubers earn thousands or even millions of dollars per month, while others struggle to generate substantial income. It is essential to note that building a successful YouTube channel takes time, consistency, and dedication.

What kind of content generates higher income?

Certain content genres tend to attract larger audiences and, consequently, higher earnings. For instance, beauty and fashion, gaming, technology reviews, and travel vlogs are highly lucrative niches. However, it is crucial for content creators to focus on their passions and deliver authentic content rather than chasing trends solely for financial gain.

Can anyone become a successful YouTuber?

Yes, anyone with dedication, creativity, and persistence can become a successful YouTuber. However, it is not an easy feat. Building an audience, producing quality content, developing a unique style, and adapting to algorithm changes require hard work and perseverance. Success doesn’t happen overnight, but it is certainly attainable for those who are willing to put in the effort.


There you have it, the answer to your biggest question! Now you know the estimated earnings of an average YouTuber in 2023. While you may be tempted to focus solely on the financial aspect, it’s important not to forget the passion and hard work that goes into building a successful YouTube channel.

It’s not just about making videos and collecting revenue; it’s about connecting with an audience, creating meaningful content, and constantly adapting to keep up with the ever-evolving YouTube world. So, brace yourselves, keep creating, and who knows, you just might be the next big YouTube success story! 

Make sure to subscribe to my new YouTube channel, @techwithgbenga, for a dose of juicy and information-filled videos on all your favorite topics!

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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