How to Pitch a Podcast in 5 Simple Steps (+ Free Template)


Have you ever dreamt of sharing your idea, expertise, and passion with a wider audience? Podcasting offers an incredible platform to reach thousands of engaged listeners, build your credibility, and connect with your niche community. Pitching yourself as a guest on relevant podcasts can also be a powerful way to achieve these goals. 

But the question remains; ‘how do I effectively pitch a podcast and land a coveted guest spot?‘ Well, look no further because, in today’s blog post, we’re going to spill all the secrets on how to pitch your podcast like a pro. 

We’ll walk you through an easy-to-follow process that will increase your chances of landing guest appearances on podcasts that align with your niche and target audience. 

Whether you’re a seasoned podcaster or just starting out, these 5 simple steps will guide you through the process, making sure your pitch stands out from the crowd. As a bonus, we’ve even included a free template to assist you along the way. 

Read on for all these juicy deets, and let’s get your voice heard today!

What Is a Podcast Pitch?

How to Pitch a Podcast
How to Pitch a Podcast

A podcast pitch refers to a concise, self-introductory message sent to a podcast host, aiming to secure a guest spot on their show. It’s essentially a selling point, highlighting your expertise, value proposition, and the potential benefits you bring to the host and their audience. This concise introduction is your chance to showcase your value, grab the host’s attention, and convince them why you’d be the perfect addition to their show.

Think of it like a mini email-marketing campaign. Your pitch needs to be informative, engaging, and tailored to the specific podcast you’re targeting. It should demonstrate why you’d be a compelling guest and how your participation would enhance the listening experience for the podcast’s audience. 

By crafting a well-structured and persuasive pitch, you increase your chances of landing your ideal guest spot and sharing your knowledge with the world.

How To Pitch a Podcast in 5 Steps

How to Pitch a Podcast
How to Pitch a Podcast

Step 1: Research and Identify Potential Podcasts

Before you start reaching out to podcasts, it’s important to research and identify podcasts that align with your target audience and niche. Look for podcasts that discuss subjects related to your field, niche, or area of interest. You can look into podcast directories like Apple Podcasts, Spotify, and Google Podcasts, and filter searches by keywords related to your niche. 

By the end of this step, you should have a curated list of potential podcasts that resonate with your message and audience. Remember, quality over quantity! Focus on shows that genuinely align with your expertise and offer the best platform to share your valuable insights.

Step 2: Listen and Understand the Podcast

Once you’ve identified potential podcasts, subscribe to them and start listening. This will give you a comprehensive understanding of their content, format, and overall tone. Pay attention to the host’s tone of voice, the pacing of the episodes, and the general style of the podcast. Is it conversational, formal, or comedic? Note the length of episodes, how they are structured (intro, segments, outro), and any recurring features or themes. 

By actively listening and understanding the podcast, you can tailor your pitch to align with their preferences and showcase how your podcast could be a valuable addition to their podcasting community.

Step 3: Craft a Compelling Pitch

The key to a successful pitch lies in grabbing the attention of your potential host. Your pitch email should stand out and showcase your value to the podcast host. Begin with a personalized introduction, addressing the host by name and mentioning where you discovered their podcast. Highlight your expertise, achievements, or unique perspective, and tell them why you would be a valuable guest for their audience. 

Be sure to mention any shared connections, such as mutual acquaintances or previous guests, to establish a sense of familiarity. You can also suggest compelling episode topics or ideas tailored to the host’s podcast theme and audience interests. Lastly, close your pitch with a clear call-to-action and include your contact information.

Step 4: Proofread and Personalize

Before hitting send, proofread your message meticulously, and also personalize each email to avoid generic templates. Check for any typos, grammatical errors, or formatting issues that might undermine your credibility. A clean and error-free pitch shows your attention to detail and professionalism. Moreover, generic templates are unlikely to make a strong impression on podcast hosts.

Take the time to personalize your pitch for each podcast you approach. This means going beyond just inserting the host’s name into a template. Show that you’ve done your research by mentioning specific details about the podcast or host that resonate with you or demonstrate your genuine interest in their show.

For example, you could mention a recent episode that you enjoyed and explain why it resonated with you. Alternatively, if the host has shared personal anecdotes on their podcast or mentioned specific interests, you could reference those in your pitch.

Step 5: Follow-Up Professionally

After sending your pitch email, give the host some time to review it before following up. A week is usually a sufficient time frame. Craft a polite and professional follow-up email to express your continued interest in being a guest on their show. Remember, hosts receive numerous pitches, so be patient and respectful. If you still don’t receive a response, don’t hesitate to explore other podcast opportunities.

How To Write a Podcast Pitch Email

Here, we will outline the essential elements of crafting a compelling podcast pitch email to help you stand out from the crowd.

1. Catchy Subject Line: The subject line is your golden ticket to grabbing the attention of the podcast host. Make it catchy, concise, and intriguing. For example, instead of simply saying “Podcast Pitch,” try something like “Unique Podcast Idea for Your Engaging Audience.”

2. Introduction: Start your email with a warm and friendly greeting, addressing the host by name if possible. Briefly introduce yourself and explain why you have chosen to reach out to their podcast specifically. This shows that you have done your research and are genuinely interested in their content.

3. Elevator Pitch: In a few sentences, succinctly describe your podcast idea. Highlight its benefits and uniqueness, what makes it interesting, and why their audience will love it. Be specific but avoid overwhelming them with too much information. Show them that you have a clear concept and are passionate about it.

4. Past Achievements: If you have any previous podcasting experience or relevant accomplishments, mention them briefly. This helps establish credibility and shows that you are committed to creating quality content.

5. Call to Action: End your email by suggesting the next steps. You can invite the podcast host to discuss your idea further, express your willingness to provide more information or propose a potential interview date. Make sure to thank them for their time and consideration.

Remember, when writing a podcast pitch email, the most important thing is to authentically convey your passion for your podcast idea. Make it short and straightforward (aim for 200-300 words max), and also be genuine, and friendly in your approach. 

Podcast Pitch Templates

If you’re looking for some inspiration, here are 3 podcast pitch email examples to help you get started.

Podcast Pitch Template 1: 

Subject: Boosting [Podcast Topic] with [Your Expertise]

Hi [Host Name],

My name is [Your Name], and I’m a huge fan of your podcast, [Podcast Name]. I’ve been a listener for [Number] years, and I especially love your recent episode on [Specific Topic].

I’m a [Your Title] with [Number] years of experience in [Your Field]. I’m passionate about [Your Passion Area] and believe I could offer valuable insights to your audience on topics like [Suggest Relevant Topic 1] or [Suggest Relevant Topic 2].

I’d be honored to be a guest on your show and share my knowledge and experience with your listeners. You can learn more about my work at [Your Website] or [Your Social Media Handle].

Thank you for your time and consideration!

Best regards,

[Your Name]

Podcast Pitch Template 2: 

Subject: Addressing [Podcast Audience’s Challenge] with [Your Solution]

Dear [Podcast Name] Team,

I’m reaching out because I believe my expertise could be a valuable resource for your listeners who are struggling with [Specific Challenge Faced by Audience].

I’m [Your Name], a [Your Title] with [Number] years of experience helping [Target Audience] overcome [Specific Challenge]. I’ve developed [Your Solution] which has helped [Number] of people achieve [Positive Outcome].

I’d love to discuss my approach and share tips your listeners can implement to [Benefit of Your Solution]. I’m particularly interested in discussing [Suggest Relevant Topic].

Thank you for your time and consideration. You can find more information about my work on [Your Website].


[Your Name]

Podcast Pitch Template 3: 

Subject: [Industry News] and its Impact on Your Listeners with [Your Expertise]

Dear [Host Name],

I’m writing to you today as a [Your Title] with [Number] years of experience in [Your Industry]. I’ve been following your podcast, [Podcast Name], and I appreciate your dedication to keeping your audience informed about the latest trends in [Industry].

Recently, there have been significant developments in [Specific Industry News], and I believe it would be a valuable topic for your listeners. I’m well-versed in this area and can provide insightful commentary on how it might impact [Target Audience].

I’d be happy to discuss this further and explore ways I can contribute to an engaging episode. You can find my recent article on this topic on [Your Website].

Thank you for your time and consideration.


[Your Name]

FAQs On Podcast Pitching

How do I pitch myself as a podcast guest?

To pitch yourself as a podcast guest, start by researching podcasts that align with your expertise and target audience. Personalize your pitch email by discussing why you enjoy the podcast and how your expertise can benefit their audience. 

Highlight your qualifications, relevant experience, and unique perspectives that make you an interesting and valuable guest. You can also offer specific episode ideas that align with their content and demonstrate your value. Lastly, conclude with a clear call-to-action and provide your contact information for easy follow-up.

How long should a podcast pitch be?

A podcast pitch should ideally be concise and to the point. Aim for 200-300 words or a couple of short paragraphs. Keep it focused on showcasing your value as a guest and capturing the host’s interest. Remember, hosts receive many pitches, so keeping it concise helps them quickly understand what sets you apart.

Do podcast guests get paid?

Not all podcasts offer payment to their guests. While some podcasts may offer compensation to guests, especially high-profile ones, the majority of podcasts rely on guest contributions as part of their content strategy and don’t provide monetary compensation. It’s best to not lead with your compensation expectations in your initial pitch; simply focus on the value you bring to the show and its audience.

Who should I pitch my podcast to?

When pitching your podcast, consider targeting podcasts that align with your niche, expertise, and target audience. Look for shows that cover similar topics or have an audience that would be interested in your message. You can search podcast directories, listen to episodes, or reach out to podcast networks or platforms that can help connect you to relevant podcast hosts.

Why should I be a podcast guest?

Being a podcast guest offers numerous benefits, including:

Exposure to a new and engaged audience: Podcast listeners are often highly engaged and actively seeking valuable information or entertaining content.
Networking opportunities: Being a podcast guest allows you to connect with hosts, other guests, and potential collaborators in your industry.
Credibility building: Sharing your expertise on a podcast allows you to position yourself as an authority and build trust with listeners.
Promotion and reach: Podcasts typically have their dedicated audience, and being a guest allows you to promote your brand, product, or services to their listeners.
Content repurposing: Once a podcast episode is released, you can repurpose it into other forms of content, such as blog posts, videos, or social media snippets, for further exposure and content marketing efforts.

These benefits make being a podcast guest an effective strategy for expanding your reach, building your brand, and connecting with a targeted audience.


Pitching a podcast doesn’t have to be a daunting task. By following these five simple steps and utilizing the free template provided, you can confidently reach out to potential podcast hosts and grab their attention with your winning pitch. 

Remember, the key is to make your pitch concise, clear, and captivating. Even if your first attempt is not successful, don’t be discouraged. Keep refining your pitch and reaching out to different podcasts until you find the right fit. 

So go ahead, start crafting your perfect pitch, and get ready to share your voice with the world. 

‘I can’t wait to see you on a podcast episode soon!😇

Also Read: Podcast Vs Youtube: Which One Should You Start In 2024?

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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