How to do Branded Store Product Research: 2024 Beginner Guide


The e-commerce landscape is constantly evolving, and in 2024, branded stores are taking center stage. These dedicated virtual spaces within marketplaces like Amazon or Shopify allow brands to showcase their entire product line, tell their story, and build stronger customer relationships.

But before you jump into creating your own branded store, thorough product research is crucial. This guide will equip you with the knowledge and tools you need to identify winning products for your branded store in 2024.

What is Branded Store Product Research?

Branded Store Product Research
Branded Store Product Research

Branded store product research is the process of systematically gathering information and analyzing data to identify products that will be successful within your dedicated online store. It involves understanding market trends, analyzing competitor offerings, and evaluating product potential based on various factors like demand, profitability, and customer needs.

Why Branded Store Product Research Matters

A recent study by eTail: found that 82% of online shoppers are more likely to purchase from a brand with a dedicated online store. This presents a significant opportunity to capture market share and build brand loyalty. However, simply having a branded store isn’t enough. You need to be strategic about the products you choose to feature.

Here’s why effective branded store product research is vital:

  • Reduces Risk: By understanding market trends and customer needs, you can minimize the risk of investing in products that won’t resonate with your target audience.
  • Maximizes Profit Potential: Identifying high-demand, low-competition products allows you to optimize profitability and avoid oversaturated markets.
  • Informs Brand Strategy: Product research helps you refine your brand positioning and ensures your offerings align with customer expectations.
  • Boosts Customer Engagement: Stocking products that address specific customer pain points fosters trust and encourages repeat purchases.

As you embark on your research journey, keep an eye on these emerging trends in 2024:

  • Sustainability: Eco-conscious consumers are driving demand for sustainable products. Look for items made with recycled materials, ethical production practices, and energy efficiency.
  • Personalization: Customization options and products that cater to individual needs are on the rise. Explore ways to offer personalization within your branded store.
  • Subscription Boxes: Recurring subscription services provide convenience and build long-term customer relationships. Consider offering subscription boxes with curated product selections.
  • Voice Commerce: Voice assistants like Alexa and Google Assistant are increasingly used for shopping. Ensure your product descriptions and titles are optimized for voice search.

The Essential Branded Store Product Research Toolkit

To conduct effective research, equip yourself with these resources:

  • E-commerce Marketplaces: Amazon, Shopify, and other platforms offer valuable data on product categories, best sellers, and customer reviews.
  • Keyword Research Tools: Tools like Google Keyword Planner and SEMrush help identify high-volume, relevant keywords for your target audience.
  • Social Listening Platforms: Tools like Brandwatch and Sprout Social track brand mentions and online conversations, revealing customer desires and pain points.
  • Competitor Analysis Tools: Tools like Similarweb and SpyFu provide insights into competitor brands, their product offerings, and marketing strategies.
  • Industry Reports and Publications: Keep up-to-date with industry trends by subscribing to relevant publications and research reports.

Step-by-Step Guide to Branded Store Product Research

Guide to Branded Store Product Research
Guide to Branded Store Product Research

1. Define Your Brand and Target Audience

Before you can identify the perfect products for your branded store, you need a solid understanding of your brand identity and who you’re trying to reach. This step acts as the foundation for your entire product selection process. Ask yourself these key questions:

  • What are your brand values?
  • What problem(s) do you solve for your customers?
  • What are the demographics and psychographics of your ideal customer?

By clearly defining your brand and target audience, you ensure your product selection aligns with their expectations and positions your branded store for success.

2. Identify Market Opportunities

Once you know your brand’s story and target audience, it’s time to explore the vast e-commerce landscape. This step involves uncovering trending product categories and identifying gaps in the market that your brand can fill. Here are some effective strategies to use:

  • Market Research: Utilize e-commerce marketplaces and industry reports to uncover trending product categories and identify gaps in the market.
  • Keyword Research: Identify high-volume, low-competition keywords related to your brand and target audience. Consider long-tail keywords that provide more specific search intent.
  • Social Listening: Analyze social media conversations to understand what people are talking about, the products they’re interested in, and any unmet needs.

By employing these tactics, you’ll gain valuable insights into market trends and uncover hidden opportunities for your branded store.

3. Analyze Your Competition

The e-commerce world is a competitive space. Before launching your branded store, take some time to analyze your key competitors. Here’s what you should focus on:

  • Identify Key Competitors: Research brands offering similar products to yours.
  • Analyze Their Product Offerings: Study their product catalogs, brand messaging, and customer reviews to understand their strengths and weaknesses.
  • Identify Opportunities for Differentiation: Look for opportunities to fill gaps in the market or offer unique product features and functionalities.

By learning from your competitors’ successes and failures, you can position your branded store for a competitive advantage.

4. Evaluate Product Potential

Not every product with a catchy title will translate to success in your branded store. This step involves analyzing individual products to assess their profitability, market demand, and potential customer fit. Here are some key factors to consider:

  • Market Demand: Is there consistent demand for the product? Use tools like Google Trends to assess search volume fluctuations.
  • Profit Margin: Calculate the potential profit margin after considering manufacturing, shipping, and marketing costs.
  • Competition: How saturated is the market for this product? Will you be able to compete effectively?
  • Customer Reviews: Analyze existing customer reviews for the product or similar products. Identify common pain points, compliments, and areas for improvement. This can guide your product selection and potential feature development.
  • Review Volume: Look for products with a healthy volume of reviews, indicating consumer interest.

By carefully evaluating product potential, you can make informed decisions about which products to include in your branded store, maximizing your chances of success.

5. Refine Your Product Selection

After conducting thorough research and analysis, you’ll have a shortlist of promising products. This final step involves refining your product selection to ensure a cohesive and customer-centric offering within your branded store. Here’s how to curate the perfect collection:

  • Product Mix: Offer a variety of products within your niche to cater to different customer needs and budgets.
  • Complementary Products: Include products that complement each other, encouraging customers to purchase multiple items.
  • Product Bundles: Create attractive product bundles at discounted prices to increase average order value.
  • Prioritize Customer Needs: Your product selection should prioritize your target audience’s needs. Focus on offering products that address their pain points, solve their problems, and enhance their lives.

Checklist for Branded Store Product Research

  • Define your brand identity and target audience.
  • Conduct market research using e-commerce platforms, industry reports, and keyword research tools.
  • Analyze your competitors’ product offerings, brand messaging, and customer reviews.
  • Evaluate product potential based on market demand, profit margin, competition, and customer reviews.
  • Refine your product selection, considering product mix, complementarity, and bundling opportunities.

Beyond the Research: Actionable Insights

Product Development and Innovation: Don’t be afraid to develop your own unique products that address customer needs not met by existing offerings.

Private Labeling: Consider private labeling existing products to enhance their features or customize them for your brand.

Testing and Refinement:  Once you’ve launched your branded store, monitor customer behavior and product performance through analytics tools. Use this data to refine your product selection and adjust your strategy based on real-time insights.

Embrace Data-Driven Decisions: While market research is crucial, remember that customer behavior can be unpredictable. Use a combination of research, testing, and data analysis to optimize your product selection over time.


I’m new to e-commerce. Is branded store product research complicated?

Not necessarily! The process can be broken down into manageable steps. This guide provides a roadmap to get you started. There are also many free and paid resources available online to help you with keyword research, competitor analysis, and market trends.

How much time should I dedicate to branded store product research?

The amount of time you dedicate will depend on the size and complexity of your branded store. However, thorough research is crucial for success. Aim to spend at least a few weeks on research, and be prepared to refine your product selection as you learn more about your target audience and market trends.

What are some of the biggest mistakes I can make during branded store product research?

Here are some common pitfalls to avoid:

Ignoring your target audience: Focus on products that resonate with your ideal customer’s needs and desires.
Neglecting competition research: Not understanding your competitors can leave you vulnerable to missed opportunities.
Focusing solely on trends: While trends are important, prioritize products with long-term viability.
Relying on gut feeling alone: Data-driven decisions will give you a stronger foundation for success.

Where can I find free resources for branded store product research?

Here are some excellent free resources to get you started:

Google Trends: Identify search volume trends for keywords related to your niche.
Answer the Public: [answerthepublic.com] – Discover common customer questions related to your target audience’s search intent.
Social media platforms: Utilize platforms like Twitter and Reddit to see what people are talking about and what products they’re interested in.

I don’t have a large budget for branded store product research tools. Are there any alternatives?

A: Absolutely! Many free resources can provide valuable information. Utilize the free trials offered by some keyword research and competitor analysis tools to get a taste of their functionality. Additionally, many industry blogs and publications offer insightful content on product research and e-commerce trends.


By conducting thorough branded store product research in 2024, you’ll be well-equipped to create a thriving online storefront. By understanding market trends, analyzing competitors, and prioritizing customer needs, you’ll be able to offer products that resonate with your target audience and drive long-term success. Remember, effective product research is an ongoing process. Stay curious, adapt to changing market dynamics, and continually iterate your product selection to keep your branded store at the forefront of e-commerce innovation.

More product research content:

Thank you for reading! Don’t forget to leave a comment if you have any question. I would love to hear from you.

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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