How to Sell on Etsy in 10 Easy Steps (2024): A Beginner’s Guide


Selling on Etsy is a great idea for creatives and businesses with a variety of products — it’s a vast online marketplace that reaches over 95 million customers around the world. Whether you’re an artist, craftsperson, or a business owner, Etsy provides an excellent opportunity to showcase and sell your products. 

However, starting an online store can feel like a daunting task, especially for beginners. From setting up your shop to optimizing your listings and attracting customers, there’s a lot of learning that needs to be done. In this article, we’ll walk you through a 7-step process, covering everything from creating an eye-catching storefront to setting up secure payment options.  By the end of this guide, you’ll be well on your way to building a successful online business.

So, why trust us to guide you on this journey? Well, we’re not just experts in e-commerce and digital marketing – we’re fellow creatives and entrepreneurs who’ve been in your shoes.  We understand the challenges you face and the solutions you need, and with our guidance, you’ll avoid common mistakes when setting up your Etsy store.

So, let’s get started!

What is Etsy?

how to sell on etsy
how to sell on etsy

Etsy is an online marketplace that specializes in handmade, vintage, and unique goods. Founded in 2005, Etsy has grown into a global platform where artisans, crafters, vintage collectors, and creative entrepreneurs can connect with buyers from around the world.

At its core, Etsy is a community-driven platform that celebrates creativity, craftsmanship, and individuality. It provides sellers with the tools and resources they need to set up their online shops, create product listings, manage inventory, and process transactions. The platform also offers features such as messaging, customer reviews, and seller analytics to help sellers connect with buyers and grow their businesses.

For buyers, Etsy offers a unique shopping experience where they can discover one-of-a-kind items that reflect their style and interests. Whether they’re searching for a handmade gift, a vintage treasure, or a piece of artwork to adorn their home, Etsy offers a diverse and eclectic selection of products from sellers around the world.

Overall, Etsy is a place where sellers can turn their passions into livelihoods and buyers can discover the joy of supporting independent artisans and small businesses.

Why Sell on Etsy?

There are several benefits of selling on Etsy for creative entrepreneurs and small businesses alike. Here are some compelling reasons why you should consider selling on Etsy:

Large customer base: Etsy boasts a massive audience of millions of active buyers who specifically seek out unique, handmade, and vintage goods. This gives you a ready-made pool of potential customers who are already interested in what you have to offer.

Low Barrier to Entry: Setting up a shop on Etsy is relatively quick, easy, and cost-effective compared to investing in a traditional brick-and-mortar store or building your e-commerce website. There are fees associated with listing and selling on Etsy, but they are generally lower than other online marketplaces.

Easy to set up: Compared to building your own online store, opening an Etsy shop is a breeze. Their user-friendly interface allows you to get started quickly and focus on creating and listing your products.

Built-in Tools and Features: Etsy provides sellers with a range of built-in tools and features to help them succeed. From customizable storefronts and product listings to integrated payment processing and seller analytics, Etsy equips sellers with the resources they need to manage their shops, connect with customers, and grow their businesses.

Flexibility and Control: As an Etsy seller, you have the flexibility to set your prices, create your product listings, and manage your inventory and sales on your terms. This autonomy allows you to tailor your shop to reflect your brand, style, and vision, giving you full control over your business and creative process.

Brand Exposure and Marketing Opportunities: Etsy offers various opportunities for sellers to increase their brand exposure and reach new customers. This includes features such as Etsy Ads, Promoted Listings, and Etsy Offsite Ads, which help sellers boost their visibility and attract more traffic to their shops.

How to Sell on Etsy in 7 Simple Steps

Selling on Etsy is a straightforward process that allows creative entrepreneurs to showcase their products to a global audience. Here are 7 easy steps to get your Etsy shop up and running.

Step 1: Create an Etsy Account

what to sell on etsy
what to sell on etsy

To begin selling on Etsy, you need to create an account. To sign up, head over to Etsy.com and click on “Sell on Etsy” at the bottom of the home page. Fill out the registration form with your email address, password, and other details like your name and address. 

Make sure to verify your email address through the confirmation email sent by Etsy. This will help secure your account and ensure you receive important updates and notifications. 

Step 2: Set Up Your Shop

how to set up your etsy shop
how to set up your etsy shop

Once you’ve created your Etsy account, it’s time to set up your shop and make it feel like an extension of your brand. Click on the “Open your Etsy shop” button and complete your shop’s profile. Add a banner, shop logo, and a brief description of your business and the products you sell. 

Take your time to customize your shop’s appearance and make it visually appealing to potential customers. This is your chance to showcase your brand’s personality, so have fun with it!

Step 3: Add Your Product Listings

etsy listing setup
etsy listing setup

Now comes the fun part – adding your products to your Etsy shop! Proceed to the “Stock your shop” part and fill out the product listing form. Start by taking high-quality photos of your products from different angles, and write detailed descriptions that highlight the benefits, features, materials used, and dimensions. 

Make sure to include relevant keywords in your title and description to help customers find your products. You can also add variations, like different colors or sizes, to make it easy for customers to find what they’re looking for.

Step 4: Set Up Payment and Billing

Next, you’ll need to set up your payment and billing options. Etsy offers several payment methods, including credit card payments, PayPal, and Etsy Payments. To receive payments from customers, set up your preferred payment methods in the “Payment & Deposit” section. 

You will also need to add your billing information, including bank account details or PayPal email, to ensure seamless transactions. After doing that, you can configure your shipping settings, including shipping rates, processing times, and shipping destinations.

Step 5: Customize Your Etsy Storefront

Now that your products are listed, it’s time to customize your Etsy storefront to make it visually appealing to potential buyers. Customize your shop by adding sections, rearranging listings, and choosing a layout that suits your products. 

Make use of the “About” section to tell your brand story and build a connection with customers, while also including important policies such as shipping and returns. You can also include shop announcements or featured listings to grab visitors’ attention and showcase your best-selling products.

Step 6: Launch Your Shop

Before officially launching your Etsy shop, ensure that everything is in order. Check your product listings for accuracy, finalize your shop policies, and review your payment and shipping settings. Once you’ve completed these steps and are happy with your shop’s look, click on the “Open Shop” button to make your shop live to the public. Congratulations, you’ve officially launched your Etsy shop and are now a bona fide Etsy seller.

Step 7: Promote Your Shop

Once your shop is up and running, it’s time to spread the word about your products. Share your listings on social media platforms like Instagram, Facebook, and Pinterest. Use relevant hashtags to reach a wider audience and engage with potential customers by responding to comments and messages.

You can also consider running promotions, offering discounts, or participating in Etsy’s advertising programs to increase visibility and attract more customers.

Step 8: Manage Your Orders

Once you start making sales, it’s important to stay organized and manage your orders efficiently. Keep track of orders, shipping details, and customer inquiries to ensure a smooth buying experience for your customers.

Ensure that you always have enough stock on hand and update your listings regularly to reflect any changes. When an order comes in, pack it carefully and ship it out as soon as possible. Providing timely and efficient service will result in satisfied customers who are more likely to return to your shop in the future.

Step 9: Provide Excellent Customer Service

Providing excellent customer service is key to building a successful Etsy business. Respond promptly to customer inquiries, address any issues or concerns quickly, and always strive to make your customers happy.

Positive reviews and feedback from happy customers are essential for building a reputable and successful shop on Etsy. Remember, word of mouth can be a powerful marketing tool, so make sure every customer has a positive experience shopping with you.

Step 10: Learn and Adapt

Finally, as you continue to sell on Etsy, take the time to learn from your experiences and adapt your strategies accordingly. Pay attention to what is working well for your shop and what could be improved, and always be open to trying new things to grow your business.

Take the time to research and learn from other successful sellers on the platform, attend webinars and workshops, and actively seek feedback from your customers. Be willing to adapt and make necessary changes to your shop and products based on this feedback. By continuously learning and evolving, you will be better equipped to navigate the competitive landscape of online selling.

FAQs on How to Sell on Etsy

Do I need to have a business license to sell on Etsy?

While not required, it’s always a good idea to check with your local government to see if any permits or licenses are needed to operate a business.

How much does it cost to sell on Etsy?

Etsy charges a listing fee of $0.20 per item listed plus a small commission fee on each sale. Be sure to factor these fees into your pricing strategy.

Can I sell digital items on Etsy?

Yes, Etsy allows sellers to list digital downloads such as printables, patterns, and artwork. Just make sure to follow Etsy’s guidelines for digital items.

What if a customer wants to return an item?

Etsy has a return policy that allows customers to return items within a certain timeframe. Be sure to familiarize yourself with the policy and process returns promptly.

How do I ship orders to customers?

You can purchase shipping labels directly through Etsy and print them from home, or you can manually input tracking information for each order.

Does Etsy offer any advertising options for sellers?

Yes, Etsy offers advertising options such as promoted listings and Google shopping ads to help sellers reach a larger audience.

Do I need a separate Etsy account for buying and selling?

No, you can use the same Etsy account for both buying and selling.

Can I change my shop name later?

Yes, you can change your shop name at any time by going to the “Settings” tab in your Etsy dashboard.


Congratulations! You’ve made it to the end of our insightful guide on How to sell on Etsy. As we saw in this article, creating an Etsy account is free, and setting up your store and selling your goods on the marketplace is as simple as these 7 steps. 

If you are creative and are ready to take your business to the next level, there is no better place to start than an Etsy store. Of course, it’s not all sunshine and rainbows. There’s competition on Etsy, and you’ll need to put effort into marketing your products and standing out from the crowd. But for many sellers, the advantages far outweigh the challenges. 

So, what are you waiting for? Take the first step today and start selling on Etsy!


About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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