Shopify vs eBay: Which is Better for Your Online Business?


With the rise of online shopping in recent years, it’s no wonder that most business owners and entrepreneurs are looking for ways to move their brands to the digital space. 

If you are just starting your e-commerce business, one of the most important decisions you will have to make is choosing the right platform to host your store. You may have heard of these two most popular selling platforms, ‘Shopify vs eBay’. But which one is truly right for you and your online business?

If you’re not sure which one to choose, don’t worry! We’ve got all the info you need to make the right decision. In this article, we’re going to give you an in-depth comparison between Shopify vs eBay, covering their pros and cons, outstanding features, prices, and many other aspects. 

Whether you’re a budding entrepreneur or an established business owner, this detailed guide will help you make an informed decision on which platform is best suited for your online business

Ready for all the juicy deets? Then let’s get started!

What is Shopify?

What is Shopify
What is Shopify

Shopify is an all-in-one platform that lets you start, grow, manage, and scale your e-commerce business. It enables businesses to build an online store, market to customers, and accept payments across multiple sales channels and locations—all in one place. Super easy, right?

This platform offers users a wide range of beautiful templates, incredible SEO features, and flexibility. Besides, it is so easy to use that you don’t need any technical knowledge and skills. 


  • Easy to Use and Setup
  • A Wide Variety of Themes
  • Great Customer Service
  • Lots of Apps and Plugins
  • SEO and Marketing Tools


  • High cost
  • Limited Customization
  • Expensive Paid Themes
  • Reliance on third-party apps 

How does Shopify work?

Shopify bundles all your commerce activities under a single platform, with just one admin to manage everything from orders to analytics to sales channels. 

With Shopify, you can build and customize your online store and sell in multiple places, (online, across mobile devices, physical stores, and pop-up shops). 

Additionally, orders and customer information can be synced across multiple channels, from social media to online marketplaces, through powerful integrations—all managed in one place.

Shopify is fully secured, cloud-based, and hosted, which means you don’t need a hosting platform, and you can safely access it from any compatible device with an internet connection. This gives you the flexibility to run your business anywhere and anytime.

Get started: Shopify free Trial

What is eBay?

What is eBay
What is eBay

eBay is an online marketplace that allows individuals and businesses to buy and sell a wide variety of items. It was founded in 1995 and has grown over the years to become the world’s largest online marketplace, with more than 135 million users worldwide.

This global marketplace allows users to buy and sell almost anything, from cars to electronics to clothing, just name it. It also offers various features, such as product reviews and user ratings, that make it easier for buyers to find the products they are looking for.


  • An easy-to-use platform
  • Auctions and Buy-it-now options
  • Reach a Vast Audience
  • Simplicity and accessibility
  • Secure transactions


  • Seller Fees and commissions
  • Lots of competition
  • Rule and Policy Restrictions
  • Limited eCommerce tools and customizations

How does eBay work?

eBay is a popular online shopping site that’s best known for its auctions and consumer-to-consumer sales. It’s also extremely popular for online merchants to use as a sales channel. 

The eBay marketplace is well-known for its auction-style listings, in which bidders compete to purchase items at the best price.  It also offers fixed-price listings where sellers can set a price for their products. 

On eBay, sellers create listings for their items which include the item description, photos, and payment and shipping options. Some listings are auctions where the highest bidder wins the item, while many sellers offer a ‘Buy it now’ option so you can buy and pay for the item immediately.

Shopify vs eBay: Features Comparison

Ease of Use (Shopify vs eBay)


Shopify is widely recognized as one of the most user-friendly e-commerce platforms available. It offers an intuitive interface with drag-and-drop functionality, making it easy for users to build and customize their online stores without any coding knowledge. Shopify provides a range of professionally designed templates and a user-friendly dashboard that allows you to manage your products, inventory, and orders with ease. 


eBay, being one of the oldest names in e-commerce, also strives to provide a user-friendly experience. However, compared to Shopify, it may have a steeper learning curve for some users. eBay’s platform is focused on item listings, auctions, and bidding, which may require a bit more understanding to get started. New sellers will need to familiarize themselves with eBay’s listing process and guidelines. 

User Interface and Design (Shopify vs eBay)


Shopify is renowned for its visually appealing and modern user interface. It offers a wide selection of beautifully designed and professional-looking themes that can be easily customized to match your brand identity. With Shopify, you have the freedom to create a unique and personalized storefront that reflects your brand and captures the attention of your customers.


eBay’s user interface is focused more on functionality and simplicity rather than design customization. While eBay does provide basic design tools and templates for creating your listings, the overall design of your eBay store is limited compared to Shopify. 

Pricing (Shopify vs eBay)

Shopify’s Pricing

Shopify’s Pricing
Shopify’s Pricing

Shopify comes with a 3-day free trial. After that, it’s up to you to figure out which plan would be best for your business.

  • Basic. $32/month, the Basic Shopify plan is perfect for newcomers with occasional in-person sales.
  • Shopify. $92/month, this plan is for growing businesses that sell online and in person.
  • Advanced. $399/month, the advanced Shopify plan will provide exclusive data reports and benefits.
  • Shopify Plus. $2,000/month, for serious enterprise solutions and large-scale businesses.

eBay’s Pricing

eBay’s Pricing
eBay’s Pricing

eBay offers five different subscription plans to choose from;

  • Starter Store. $4.95 a month (based on annual plan). For starter sellers who list up to 100 items per month as either an auction or fixed price format.
  • Basic Store. $21.95 a month (based on annual plan). For sellers who list at least 250 items per month in a fixed price format, or list high-value items to take advantage of lower final value fees.
  • Premium Store. $59.95 a month (based on annual plan). For sellers who list at least 1,000 items per month in a fixed price format.
  • Anchor Store. $299.95/month, for large-scale merchants who need extra customer support and benefits.
  • Enterprise Store. $2,999.95/month, for enterprise sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.

Marketing and SEO (Shopify vs eBay)


Shopify offers a variety of built-in marketing and SEO tools, including:

Email marketing tools: Shopify offers a variety of email marketing tools, including email marketing templates, email list segmentation, and email automation. Email marketing is a great way to stay in touch with your customers and promote your products.

Social media integration: Shopify offers integrations with all the big social media platforms, such as Instagram, Facebook, Twitter, and more. This allows you to share your products with your social media followers and drive traffic to your store.

SEO tools: Shopify comes with lots of SEO tools, such as meta tag customization, canonical URLs, 301 redirects, and image alt text optimization. These tools help you improve your search engine rankings and make your website more visible to potential customers.

Blogging platform: Shopify has an in-built blogging platform for publishing blog posts about your products, industry, and other topics related to your business. 

Third-party app integrations: Shopify also integrates with a variety of third-party apps that can help you with your marketing and SEO efforts. 


eBay also offers some marketing and SEO tools, which are:

Listing optimization: eBay has its own search engine that allows you to optimize your product listings. This includes optimizing your titles, descriptions, and keywords.

Promotion Manager: eBay’s Promotion Manager tool allows you to create and manage promotions for your products. This includes promotions like discounts, free shipping, and coupons.

Stores: eBay allows you to create a custom storefront for your business. This is a great way to promote your brand and create a unique shopping experience for your customers.

Social media integrations: eBay offers limited social media integrations on Facebook, Twitter, and Pinterest. However, the integration buttons mean you can share your products immediately.

E-Commerce Tools and Features (Shopify vs eBay)


Product Management System: Shopify’s product management system is comprehensive and easy to use. You can add and edit products, track inventory levels, and generate reports. You can also create product variants, such as different sizes and colors, and set up product categories and tags.

Payment Processing: Shopify offers a variety of payment processing options, including Shopify Payments, PayPal, Stripe, and Amazon Pay. This gives you the flexibility to choose the payment processor that is best for your business and your customers.

Shipping: Shopify offers a variety of shipping options, including USPS, UPS, FedEx, and DHL. 

App Store: Shopify has a large app store with over 6,000 apps that you can use to add additional features and functionality to your store. There are apps for everything from product management to marketing to shipping.

Customer Support: Shopify offers excellent customer support, with 24/7 support available via live chat, phone, and email.


Product Management System: eBay’s product management system is less comprehensive than Shopify’s system. You can add and edit products, but you cannot create product variants or set up product categories and tags.

Payment Processing: eBay offers a limited number of payment processing options, including PayPal, credit cards, and debit cards. eBay also has its proprietary payment processor called eBay Managed Payments.

Shipping: eBay offers a variety of shipping options, but it can be more difficult to integrate your eBay store with shipping carriers.

App Store: eBay has an app store, but it is smaller than Shopify’s app store. There are apps for a variety of tasks, such as product management, marketing, and shipping.

Customer Support: eBay offers good customer support, but it can be more difficult to get in touch with a customer support representative during peak times.

Shopify vs eBay: Which Platform is Right for You?

By now, you have a pretty good understanding of how these two marketplaces work and what they have to offer based on the above comparisons. 

Here is our final verdict and recommendation.

Shopify is known for being a user-friendly platform with a wide range of customization options and built-in marketing and SEO tools. However, it can be more expensive than eBay, especially if you choose a higher-tier pricing plan.

On the other hand, eBay offers a massive audience and can be more affordable, particularly for smaller businesses. It also offers competitive pricing and a variety of payment and checkout options.

Ultimately, the decision should be based on your specific business needs and goals. If you’re just starting and want an easy way to get started selling online, eBay might be a better option. However, if you’re looking for a more long-term solution with more control over your branding and customer experience, Shopify is the way to go.


Which platform is better for beginners?

Shopify is often recommended for beginners due to its ease of use. It doesn’t require any coding skills, and setting up an online store can be done quickly with its intuitive interface. Moreover, Shopify offers excellent customer support through live chat, email, and phone, making it ideal for those who are new to e-commerce.

What about selling fees?

Both Shopify and eBay charge fees for using their platforms. While Shopify has a fixed monthly fee, eBay charges listing fees, final value fees, and additional fees for optional features. The fees on eBay can vary depending on the category and price of the item being sold. On the other hand, Shopify’s pricing plans differ based on the features and level of service required.

Which platform offers better customization options?

When it comes to customization, Shopify has the upper hand. It allows users to create a unique and personalized online store with its vast selection of themes, plugins, and apps. eBay, on the other hand, provides limited design options as it focuses more on the marketplace aspect rather than individual store customization.

What about customer reach and traffic?

eBay is a well-established marketplace with millions of active users, ensuring a wider audience for your products. Users often visit eBay looking for deals and unique items, which can increase your chances of making sales. Shopify requires more effort to build your own customer base and drive traffic to your store. However, Shopify offers tools and integrations to help optimize your store for search engines.

In Conclusion,

There is no one-size-fits-all answer to which platform is better for your online business, as it all depends on your individual needs and preferences. Although both Shopify and eBay allow you to create an online store and sell products, fundamentally, they’re very different platforms. 

So, take some time to assess your needs, explore the features and benefits of both Shopify and eBay and decide on which platform is right for you and your business. 

Best wishes on your e-commerce journey!!!

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About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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