Amazon FBA vs. Dropshipping: Which Model is Right for You?


E-commerce offers aspiring entrepreneurs countless opportunities to start and scale their online businesses. Two popular business models that have gained considerable attention in recent years are Amazon FBA (Fulfillment by Amazon) and dropshipping. Both models allow you to start an e-commerce business with relatively low upfront costs and minimal inventory management. However, they operate differently and have their own sets of advantages and challenges.

In this article, we’ll be exploring the differences between Amazon FBA and dropshipping, helping you understand which model aligns better with your e-commerce aspirations. Whether you’re new to e-commerce or a seasoned entrepreneur looking to diversify your business, this guide provides valuable insights to make an informed decision.

Understanding Amazon FBA

amazon fba
amazon fba

What is Amazon FBA?

Amazon FBA, or Fulfillment by Amazon, is a service offered by the e-commerce giant, Amazon. It allows sellers to store their products in Amazon’s fulfillment centers, from which Amazon takes care of inventory management, order fulfillment, and even customer service. Sellers using Amazon FBA leverage Amazon’s vast network to reach a broad audience.

How Amazon FBA Works

Here’s a simplified overview of the Amazon FBA process:

  1. Product Storage: Sellers send their products to Amazon’s fulfillment centers, where they are stored until a customer places an order.
  2. Order Processing: When a customer places an order, Amazon handles packaging, shipping, and even returns if necessary.
  3. Customer Service: Amazon provides customer support for products fulfilled through FBA.

Pros and Cons of Amazon FBA

Pros of Amazon FBA

  • Access to Amazon’s enormous customer base.
  • Prime eligibility for your products, enhancing visibility.
  • Customer service and returns are handled by Amazon.
  • Streamlined fulfillment processes.

Cons of Amazon FBA

  • High competition on the Amazon platform.
  • Stricter guidelines and potential account suspensions.
  • Fees can eat into your profit margins.
  • Less control over your brand and customer relationships.

Also Read: How To Sell On Amazon Without Inventory in 2024

Understanding the Dropshipping Model

What is Dropshipping?

Dropshipping is an e-commerce business model that allows you to sell products without holding any inventory. Instead, you work with suppliers who ship products directly to your customers. You only purchase products from suppliers when you have made a sale.

Similar Model: Connective eCommerce

How Dropshipping Works

Here’s an overview of the dropshipping process:

  1. Set Up an Online Store: Create an e-commerce website or use an existing platform.
  2. Source Suppliers: Identify reliable suppliers for your chosen products.
  3. List Products: Add products to your store from your selected suppliers.
  4. Customer Orders: When a customer places an order on your website, you purchase the product from your supplier.
  5. Supplier Ships: Your supplier ships the product directly to the customer.

Pros and Cons of Dropshipping

Pros of Dropshipping

  • Low initial investment is required.
  • Wide product selection and flexibility.
  • Potential for higher profit margins.
  • No need to manage inventory.

Cons of Dropshipping

  • Lower brand control as you rely on suppliers.
  • Inconsistent product quality or shipping times.
  • Customer service and returns are your responsibility.
  • Higher competition in the e-commerce landscape.

Amazon FBA vs. Dropshipping: A Detailed Comparison

Dropshipping vs Amazon FBA
Dropshipping vs Amazon FBA

1. Inventory Management

  • Amazon FBA: Amazon takes care of inventory management, freeing you from warehousing concerns.
  • Dropshipping: You don’t need to manage physical inventory either, as products are shipped directly from suppliers.

2. Shipping and Fulfillment

  • Amazon FBA: Amazon handles shipping, packaging, and order fulfillment. They have a vast distribution network.
  • Dropshipping: You are responsible for order processing, packaging, and shipping arrangements through your suppliers.

3. Product Selection

  • Amazon FBA: You have more control over the products you sell, but competition is fierce in Amazon’s marketplace.
  • Dropshipping: You can offer a wide range of products with less commitment, but uniqueness is key.

4. Startup Costs

  • Amazon FBA: Requires more upfront investment in inventory and often involves higher costs.
  • Dropshipping: Requires fewer initial investments as you don’t need to purchase inventory upfront.

5. Profit Margins

  • Amazon FBA: Typically has lower profit margins due to various fees associated with the service.
  • Dropshipping: Offers the potential for higher profit margins, as you control pricing.

How to Get Started with Amazon FBA

Step 1. Research and Product Selection

Step 2. Create an Amazon Seller Account

Step 3. Prepare and Ship Products

  • Package and label your products for shipment to Amazon’s fulfillment centers.

Step 4. Optimize Product Listings

  • Create high-quality product listings with compelling images and descriptions.

How to Get Started with Dropshipping

Step 1. Choose a Niche and Products

Step 2. Set Up an E-commerce Store

  • Choose a platform for your online store. Highly recommend Shopify for beginners.
  • Create an attractive website with easy navigation.

Step 3. Product Listings

  • List products from your suppliers on your online store.
  • Optimize product descriptions and images.

Step 4. Marketing and Customer Service

  • Implement marketing strategies to drive traffic to your store.
  • Provide excellent customer service to build trust.


Which model is better for beginners, Amazon FBA or Dropshipping?

For beginners, dropshipping is often a simpler entry point due to lower upfront costs and easier management.

Can I combine both models in my e-commerce business?

Yes, some sellers use a hybrid approach, combining elements of both models to diversify their business.

Are there any hidden costs associated with Amazon FBA?

Amazon FBA has various fees, including storage fees and referral fees, which can impact your overall expenses.

How do I find reliable suppliers for dropshipping?

Research potential suppliers thoroughly and consider their product quality, shipping times, and customer service.

Can I change from one model to the other once I’ve started my e-commerce business?

Yes, you can transition between models, but it may involve adjustments in your business operations.


The choice between Amazon FBA and dropshipping ultimately comes down to your goals, budget, and preferences. Both business models offer unique advantages and challenges, and the decision should align with your long-term vision for your e-commerce business.

Consider the complexity of managing inventory, your level of brand control, and the initial investments you’re willing to make. Whichever model you choose, remember that success in e-commerce requires dedication, strategic thinking, and the ability to adapt to the ever-evolving landscape.

We hope this guide has helped you learn how to make well-informed decision and a commitment to continuous learning and improvement in your e-commerce journey. If you have more questions, let us know in the comments section below. We’ll be happy to answer them all!

Kickstart your ecommerce business today!

About the author

Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best!

Before blogging which started as a side project in 2019, Gbenga successfully led a digital marketing team for a prominent e-commerce startup. His expertise also extends to evaluating and recommending top-notch software solutions to boost your online business.

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Afenuvon Gbenga

Meet Afenuvon Gbenga, a full-time blogger, YouTuber, ICT specialist, tech researcher, publisher, and an experienced professional in e-commerce and affiliate marketing. Are you eager to kickstart your online business, then you're in the right place. Join us at techwithgbenga.com, where you'll uncover the insider secrets to starting and scaling a successful online business from the best...

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